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Engineers Are People Too
September 23, 2009 |Estimated reading time: Less than a minute
Conventional wisdom tells us that engineers are nothing like their co-workers in marketing and sales. Engineers are serious, introspective individuals who are solely focused on science and numbers, right? But conventional wisdom is wrong. As Indium's Rick Short explains, today's engineers have Twitter and Facebook pages, and they'd rather see a multimedia presentation than read a dry data sheet. Anyone working with - or marketing to - engineers should keep in mind that engineers are people too.
Click here to watch.