Reading time ( words)
Altium is excited to announce the opening of its new regional office in Seoul, Korea. Altium recognizes considerable potential in Korea and would like to serve customers better, shorten the feedback loop, and address the specific needs of the Korean market. Korean customers will experience improved service, competitive pricing, and product enhancements. This is an important step forward for Altium as it continues to grow and expand its direct reach into new markets.
“Altium has been operating in Korea for over five years, forming strong customer relationships in multiple segments, such as Consumer Electronics, Industrial Automation, and Automotive Engineering, as well as with various Korean Government Agencies. Establishing a dedicated team covering all aspects of customer engagement from Pre-Sales to Sales & Marketing and Customer Support will allow Altium to better address local market needs in Korea,” said Pelle Chiari, Director, Altium Korea Software Ltd.
The Korean market, ranking third in the global market for electronics production, is viewed as a key driver to Altium's growth over the next five years. This expansion is expected to help Altium grow its Korean market presence by providing faster and more efficient support to existing customers and more personal outreach to new customers supporting continuous innovation by companies in Korea. The local office opening is part of the company’s overall goal of delivering outstanding customer service and competitive pricing within the country.
Andy Shaughnessy, Design007
It’s been a busy week in our industry. We have a duke’s mixture of news and columns in this week’s Editor’s Choice, starting off with some good news for the American electronics manufacturing industry. In his State of the Union speech, President Biden signaled his support for the CHIPS Act and the U.S. electronics industry, and he promised that Washington would put its money where its mouth is this time. Is it going to happen? Don’t bet the rent money.
Ashutosh Mauskar, Cadence Design Systems
Technology has always invoked radical changes, but unlike today, there used to be one major revolutionizing technology trend at a time. The world is becoming increasingly connected, more automated and more intelligent, driven by generational drivers—hyperscale computing, 5G, artificial intelligence and machine learning (AI/ML), industrial IoT (IIoT), and autonomous vehicles—which are invoking disruptive technological forces on vertical markets, unfolding varied levels of microelectronics and digital transformation across the globe. The increasing demand for miniaturization and higher speed is changing the dynamics of the semiconductor components needed to store and process data.
I-Connect007 Editorial Team
Altium keeps its eyes on the designers of the future. The company has been working with colleges and universities for years, providing free seats of Altium Designer for the next generation of PCB designers and design engineers. At IPC APEX EXPO 2023, Altium will be providing software for the finalists in the IPC Design Competition just as it did last year. They offer a variety of other educational programs as well, including Upverter classes and a design competition that aims to address environmental change. Here, Rea Callender, Altium’s VP of education, discusses its educational programs and plans for the week of the show.