Mentor Graphics Names New President and Managing Director for Japan

Reading time ( words)

Mentor Graphics Corp. today announced that Yukio Tsuchida has been engaged as the president and managing director of Mentor Graphics Japan Co., Ltd. He will be responsible for leading the local sales and technical organizations and developing and executing the company’s business strategy in Japan.

During 32 years in the IT industry, Mr. Tsuchida has held numerous executive leadership roles in sales, marketing, product management and country general management. He was most recently the director of Asia Pacific Industry Sales with Autodesk, where he ran the sales and technical support organizations for AEC industry accounts in the Asia Pacific region. Prior to Autodesk, he was the president and managing director of Xyratex Japan Co., Ltd., the Japanese branch of a UK-based data storage solutions company.

Mr. Tsuchida spent 22 years at IBM in a succession of increasingly responsible and senior sales leadership roles. These included managing large Japanese automotive and telecommunications accounts at IBM Japan and IBM Corporation in the U.S., and product sales and marketing organizations for enterprise servers and data storage in the Systems and Technology Group at IBM. He has a B.S. in Material Engineering from Yokohama National University.

“Tsuchida-san has experience in country management, global large enterprise account development and sales execution, plus in-depth knowledge of the automotive market gained over 15 years of experience in that industry,” said Walden C. Rhines, chairman and CEO of Mentor Graphics. “We look forward to his leadership of Mentor’s Japan organization.”

About Mentor Graphics

Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site:


Suggested Items

Flex and Rigid Sales and Marketing with Al Wasserzug

01/20/2017 | Andy Shaughnessy, PCBDesign007
After decades in the PCB industry, Al Wasserzug of Cirexx International has seen marketing and sales trends come and go. I recently caught up with Al and interviewed him via email about the latest sales and marketing techniques, the value of traditional methods such as trade shows and conferences, and the particular characteristics of marketing flex circuits.

Altium’s Sales Plan: Deal Directly with Designers

01/18/2017 | Andy Shaughnessy, PCBDesign007
Altium has been shaking up the EDA world for quite some time. The Australian company once slashed the cost of Altium Designer by 75% to grow market share, and who could forget their famous (or infamous) “Bunny” ad campaign? In this email interview with Lawrence Romine, Altium’s global head of field marketing, he shares his views on sales and marketing in the EDA world, as well as Altium’s philosophy on selling EDA tools.

Sales and Marketing with DownStream Technologies

01/04/2017 | Andy Shaughnessy, PCBDesign007
From its inception, DownStream Technologies has been a new kind of software tool company. DownStream’s post-processing tools address one of the most unpopular parts of the design process: documentation. DownStream's CEO Rick Almeida discusses some of his firm’s marketing and sales methods, the trends that he sees, and the influence of the Internet on marketing.

Copyright © 2018 I-Connect007. All rights reserved.