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What It Takes to Be a Milaero Supplier, Part 1
02/25/2020 | Anaya Vardya, American Standard Circuits
Max Seeley: Some Designers Hesitant to Adopt New Tech
02/20/2020 | Andy Shaughnessy, Design007 Magazine
Joe Clark Says DownStream Is Ready for More Growth in 2020
02/20/2020 | Kelly Dack, CID+, EPTAC
IPC APEX EXPO 2020 Attendees Speak: Sheryl Long
02/17/2020 | I-Connect007 Editorial Team
February Design007 Magazine: Eric Bogatin Looks at EMI Root Causes and Solutions
02/12/2020 | I-Connect007 Editorial Team
Design :: From The Show
IPC APEX EXPO 2020 Attendees Speak: Sheryl Long
"It’s a great place to see our customers and other friendly faces," said Sheryl Long, global marketing communications manager for Rogers Corporation. "The traffic has been a little slow this year, but it’s a great place to meet everybody at one spot and to get together and talk about what’s going on in the industry.
IPC APEX EXPO 2020: Day 1 Review
2020 was a special anniversary year for IPC APEX EXPO: “Celebrating 20 years of excellence in electronics” was the tagline. Pete Starkey provides a review of the Day 1 activities on the show floor and beyond.
Meet Eran Navick, I-Connect007 Columnist
Meet Eran Navick, one of I-Connect007’s newest columnists! In his columns, Eran will discuss technology around the world, touching on all aspects of PCB technology, especially high technology. Eran has been in the PCB business for over 25 years and held key positions in PCB companies, including as a PCB designer and applications engineer.
Are ISO Procedures Strangling Innovation?
Andy Shaughnessy recently spoke with Quantel’s Roger Beers, who voiced his concerns about the struggles engineering departments face when dealing with new technologies within ISO procedures. While great for repeatable processes, Roger says ISO in its current state may be preventing engineering growth.
What You Need to Know: The High-tech Job Market
Andy Shaughnessy met with Taylor Rousse, an engineering recruiter for Aerotek, a high-tech staffing company, at PCB Carolina to discuss the demands she sees in different industry segments and how it varies region to region. Taylor also offers advice for designers or electrical engineers in the job market, including tips on writing that perfect résumé and the return of the counter-offer.
Tamara Jovanovic Checks in After First Year as a Designer
What a difference a year makes. The I-Connect007 Editorial Team caught up with Tamara Jovanovic, a PCB designer they met last year at AltiumLive in San Diego as a newly minted engineering graduate. She discusses her first year in the industry and explains how education and training events can help shape the careers of new designers.
Meet Two New CID Grads: Kalen Brown and Michael Steffen
At PCB West, I spoke with two newly minted Certified Interconnect Designers: Kalen Brown of EaglePicher and Michael Steffen of Crystal Group. After passing the CID exam, they attended the IPC Designers Council Executive Board Meeting, where the more “seasoned” veterans were very happy to meet them.
Curtis Scott Opens the Blinds on PCB Design
I recently spoke with Curtis Scott, a young PCB design engineer with Current Products, a manufacturer of automated window coverings in Pensacola, Florida. I’m always excited to hear about OEMs in Pensacola; I lived there for 17 years, and it’s a great town, but you won’t find much industry other than tourism. I asked Curtis to share his thoughts on the industry and his job designing PCBs in that scenic city on the Gulf of Mexico.
Bryan LaPointe: A Great Time to Be Working With Technology
I recently interviewed Bryan LaPointe, a product engineer with Cadence Design Systems, and one of the younger people in the world of PCB design and EDA tools. I asked Bryan to discuss some of the challenges technologists are facing in PCB design and engineering, as well as some of the things that make this field so exciting right now.
What You Need to Know About a PCB Design Career
Never stop learning. Why? Because the industry never stops changing. Those that continuously stay in that state of learning are the ones who succeed. The old saying “Knowledge is power,” often attributed to Sir Francis Bacon, has never been truer. Fortunately, there is never a lack of things to learn. Don’t ever become apathetic about learning. Make a point of keeping a running list of ideas or subjects that you want to research, and then purposely set aside time in your week strictly to study and learn about these things anywhere you can.
Top 10 Most-Read Design News Stories of 2019
As we move into 2020, we took a look back at the most popular Design007 news stories of the past year. Here for your enjoyment are the Top 10 most-read Design007 news items of 2019.
Top 10 Most-Read Design Articles of 2019
As we move into 2020, we took a look back at the most popular Design007 articles of the past year. Here for your enjoyment are the Top 10 most-read Design007 articles of 2019.
Top 10 Most-Read Design Columns of 2019
As we move into 2020, we took a look back at the most popular Design007 columns of the past year. Here for your enjoyment are the Top 10 most-read Design007 columns of 2019.
Insulectro Works to Bridge the Fabricator/Designer Gap
Barry Matties sat down with Insulectro’s Megan Teta and Mike Creeden to discuss trends they see in the materials market and how they’re working to bridge the gap between fabrication and design, including helping designers understand what they can do to make a board more manufacturable.
Digi-Key on Adapting to the Changing Industry Landscape, Part 2
The I-Connect007 editorial team recently spoke with Chris Beeson, executive vice president of global suppliers and new business development at Digi-Key Electronics, about trends and the changing landscape of the industry. In the second half of this interview, Beeson discusses the EDA tools market, and how Digi-Key works with PCB designers to present the most efficient, seamless process for selecting components.
AltiumLive Frankfurt 2019: Happy Holden Keynote
Nobody left early! Altium had wisely kept Happy Holden’s keynote presentation on “PCB Trends that Will Impact Your Future” until the end of the final day of the AltiumLive 2019 European PCB Design Summit in Frankfurt, Germany. Pete Starkey presents the highlights of Happy's presentation.
Traversing the Design Landscape With Hartley and Creeden
Design instructors Rick Hartley and Mike Creeden recently spoke with the I-Connect007 Editorial Team about the current landscape of the PCB design segment. This wide-ranging conversation also focused on the next generation of designers, some promising new laminates, and the need for more communication and collaboration between designers and fabricators.
Conductivity Laminate for High-frequency Applications
Editor Pete Starkey and Vitali Judin discuss how Rogers Corporation has responded to demands for high thermal conductivity combined with low loss in high-power RF applications with the newly launched. The PTFE-based TC350 Plus is capable of handling temperatures above 125°C and draws upon Rogers’ long experience with the TC350 material line-up.
What Does Intelligent Routing Look Like?
Many PCB design projects miss schedule commitments by 70% due to delayed routing and lack of automation. Moreover, due to late-stage design changes, schedules are not met, and the addition of those new items takes 10 times longer or more to incorporate than if changes were added from the beginning. Fortunately, over the past several years, powerful routing capabilities have been added that allow designers to address a number of specific, critical tasks.
AltiumLive Frankfurt 2019: Jeremy Blum Keynote
Blum was a great advocate of considering the PCB in its holistic context and designing beyond it. Understanding the software needs ought to be of prime importance for the designer, and he believed that writing even the most basic firmware would help to ensure that the resulting electronics would be debuggable and equipped to handle the needs of the software development team.
A Radical New Design Perspective
Nolan Johnson recently interviewed Gordon Kruberg, CEO of Gumstix, which was acquired by Altium recently. While Gumstix designs and sells computer hardware products, Altium bought Gumstix for the Geppetto design software. Gordon discusses how the concepts of Geppetto are likely to influence future design methods in the Altium environment.
Words of Advice: The OEM Systems Designer
In a recent survey, we asked the following question: What advice would you give an OEM systems designer? Here are a few of the answers, edited slightly for clarity.
Communication, Part 5: Internet Impedance Calculators for Modeling
Bob Chandler of CA Design and Mark Thompson of Prototron Circuits address how new engineers use internet impedance calculators for modeling (e.g., formulas versus recipes) in Part 5 of this series. Do you use impedance calculators that you found on the internet? Read on!
Design For Excellence: Karen McConnell on Standards
During the IPC Summer Meetings, I spoke with Karen McConnell, senior staff CAD CAM engineer with Northrop Grumman Mission Systems. Karen is a veteran PCB designer as well as an IPC committee chair and mentor. She offered an update on some of the IPC committees she chairs, the need for more mentor programs in this industry, and why you can call something a ham sandwich if you define it correctly in the standard.
IPC-2581 Continues to Flourish
Because standards adoption in this industry tends to be akin to turning around a battleship, what is often seen as new has generally already been in production for 10 years or more. Often, there are outside influences and dependencies that cause this, so most of us tend to take a “wait-and-see” approach—let others shake out the issues. And even then, we only look at adoption if the mandate comes from higher-ups in the organization. It works the way we do it now, so why change?
Words of Advice: Making Life Easier for Fabrication and Assembly
In a recent survey, we asked the following question: What steps do you take to make the job easier for your fabrication and assembly providers? Here are a few of the answers, edited slightly for clarity.
ODB++: Transforming Ideas Into Products
The ODB format originated with the objective of delivering on this need. The format was originally introduced for use by PCB fabricators, eliminating the need for a collection of CAM files in multiple formats—such as Gerber, Excellon, IPC-356, or even IPC-350, which was an early attempt to simplify this process. The key to the success of ODB was that it obtained industry acceptance.
Bob Martin Brings Maker Attitude to AltiumLive Keynote
Bob Martin is a self-proclaimed “Wizard of Make” and senior staff engineer with Microchip Technology. Next week, this leader of the maker community will be one of the keynote speakers at AltiumLive in San Diego, California. I caught up with Bob and asked him to give us a preview of his presentation.
Insertion Loss Performance Differences Due to Plated Finish and Circuit Structure
Data will be presented for loss versus frequency for six different plated finishes commonly used in the PCB industry, and opinions will be offered as to why the loss behavior differs for the different plated finishes and for the different circuit configurations. Because the insertion loss of high-frequency circuits also depends on substrate thickness, circuits fabricated on substrates with different thicknesses will be evaluated to analyze the effects of substrate thickness on insertion loss.
John Michael Pierobon Discusses His Flex Design Class
If you’re new to flex design, you might want to check out an online course offered by All Flex, a flex fabricator. The course, Designing Flexible Circuits, was created by John Michael Pierobon. I asked John Michael to discuss his flexible circuit design course, and whether online curriculum can ever replace good old-fashioned live instruction.
Words of Advice: First Steps in the Design Process
In a recent survey, we asked the following question: What are the first steps you take in the PCB design process? Here are some of the answers, edited slightly for clarity.
Insulectro and DuPont Experts Talk Flex Design
I recently spoke with Insulectro’s Chris Hunrath and DuPont’s Steven Bowles at the DuPont Technology and Innovation Center in Sunnyvale, California. We discussed a variety of topics related to flex design, including the support structure that’s needed in flex design, the everchanging world of flex materials, and the need for working with a flex fabricator as early as possible in the flex design cycle.
Pulsonix Is Bullish on Next-gen Designers
During a recent trip to the U.K., Barry Matties spoke with Bob Williams, the managing director of Pulsonix, about training the new generation of designers. He explained how the company reaches out to local high schools, colleges, universities, and user groups to advocate for careers in PCB design and manufacturing.
Words of Advice: Flex Design Problems
In a recent survey, we asked the following question: What are your biggest problems related to flex design? Here are just a few of the answers, edited slightly for clarity. Not designing "enough flex to get good at it" is a fairly common refrain.
SimplifyDA’s Floorplanning Tool Optimizes Autorouting
Zen Liao, CEO of Simplify Design Automation, recently spoke with the I-Connect007 editorial team about his company’s high-level floorplanner for autorouting, which allows engineers to pass their ideas along to PCB designers. Zen discusses the floorplanning technology and his marketing strategies as well as the challenge of getting reluctant PCB designers to embrace autorouters.
Words of Advice: Obstacles to Solid Data Hand-off
In a recent survey, we asked the following question: What are the biggest obstacles you face in getting your design to the fabricator? Here are a few of the answers, edited slightly for clarity.
Words of Advice: Your Company’s Design Process
In a recent survey, we asked PCB designers to describe their company’s design process: Is it a rigid workflow they follow to the letter, or a process that allows for their individual techniques? Of course, the comments were illustrative.
Bill Brooks on Teaching PCB Design at Palomar College
Bill Brooks of Nordson ASYMTEK is a long-time PCB designer and one of the first people to teach PCB design courses in a college setting. He recently spoke with the I-Connect007 editorial team about his history in design and his time as a PCB design instructor, the curriculum he developed and taught, and various techniques that might be enacted today to better educate the designers of tomorrow.
Focusing on Surface Sensitivity for Reliability
At the recent IPC High-Reliability Forum and Microvia Summit, Customer Applications Scientist Elizabeth Kidd and Sales Engineer Alex Bien, both of BTG Labs, discuss with Andy Shaughnessy their presentation on the challenges of working with highly sensitive surfaces, such as the risk of contamination. They also talked about the various surface characterization techniques that BTG Labs uses to identify such contaminants.
Interconnect Reliability Correlation With System Design and Transportation Stress
Interconnect reliability is very critical to ensure product performance at predefined shipping conditions and user environments. Plating thickness of the compliant pin and the damping mechanism of electronic system design are key success factors for this purpose. This paper discusses design variables—such as pin hard gold plating thickness, motherboard locking mechanism, and damping structure design—to ensure interconnect reliability.
Words of Advice: Drawbacks to Your PCB Data Format?
In a recent survey, we asked the following question: What is the biggest drawback to your current PCB data format? Here are a few of the answers, edited slightly for clarity.
Development of Flexible Hybrid Electronics
This article will present a hybrid manufacturing process to manufacture FHE systems with a two-layer interconnect structure utilizing screen printing of silver conductive ink, filled microvias to connect ink traces at the different layers, and use of the traditional reflow process to attach the semiconductor chips to the printed substrates.
IPC Reliability Forum Wrap-up With Brook Sandy-Smith
I attended the recent IPC High-Reliability Forum and Microvia Summit in Baltimore, Maryland. The speakers and panelists focused on a variety of topics, but one issue that kept popping up was the failure of some microvias on military and aerospace PCBs. Fortunately, some smart technologists are focusing on determining the cause of these via failures. I asked Brook Sandy-Smith, IPC’s technical education program manager, to give us a quick wrap-up of this event.
Words of Advice: Planning a New Design
In a recent survey, we asked the following question: What do you think is the most important thing a designer should remember when planning a new PCB design? Here are a few of the answers, edited slightly for clarity.
Altium Designer 19.0 Features Printed Electronics Design Functions
The newest version of Altium Designer—revision 19.0—includes functionality for designing printed electronic circuits. We wanted to get the scoop on Altium’s PEC tools, so we asked Nikolay Ponomarenko, Altium’s director of product management, to give us a tour of the new functions.
IPC High-reliability Forum and Microvia Summit Review, Part II
The Microvia Summit on May 16 was a special feature of the 2019 event in Baltimore, since microvia challenges and reliability issues have become of great concern to the PCB manufacturing industry. It provided updates on the work of members of the IPC V-TSL-MVIA Weak Interface Microvia Failures Technology Solutions Subcommittee and opportunities to learn about latest developments in methods to reveal and explain the presence of latent defects, identify causes and cures, and be able to consistently and confidently supply reliable products.
Denny Fritz: The Difference Between Quality and Reliability
I recently spoke with industry veteran (and I-Connect007 columnist) Denny Fritz about the relationship between quality and reliability—two terms that are unequal but often used interchangeably. We also discuss the current state of lead-free solders in the U.S. military and defense market as well as the microvia reliability issues Denny focused on at IPC’s High-Reliability Forum and Microvia Summit in Baltimore, Maryland.
Words of Advice: Where Do You Get Involved in the Design Process?
In a recent survey, we asked the following question: Where in the process do you typically get involved with a design project? Here are a few of the answers, edited slightly for clarity.
Design Is a Pivotal Piece of the Puzzle
As a field applications engineer at TTM Technologies, which has fabrication and manufacturing locations around the world, Julie Ellis sees a wide variety of customer design requirements. In this interview with the I-Connect007 Editorial Team, Julie explains how PCB designers can influence the development of the PCB. She shares a variety of tips and tricks that designers can implement early in the design process to help optimize fabrication and assembly later on and keep small issues from becoming big problems downstream.
Albert Gaines: Design All Comes Down to Documentation
During SMTA Atlanta, I spoke with Albert Gaines of HiGain Design. We discussed Albert’s belief that everything starts with design and that too many engineers and designers focus solely on the final board at the expense of the documentation, which is a designer’s most important product. Do you consider your documentation to be a critical product?
Pulsonix 10.5 Development Driven by Customer Demand
I recently spoke with Bob Williams, the managing director of Pulsonix, about the release of the EDA tool’s version 10.5. Bob explained how the company had made the tool more intuitive based on user input, and he discussed some of the more cutting-edge functionality not normally found in competitively priced tools.
Words of Advice: Where Do You Get Involved in the Design Process?
In a recent survey, we asked the following question: Where in the process do you typically get involved with a design project? Here are a few of the answers, edited slightly for clarity.
Words of Advice: Will 5G Affect Electronics Manufacturing?
In a recent survey, we asked the following question: How do you think 5G will affect the electronics manufacturing industry? Here are a few of the answers, edited slightly for clarity.
Stitching Capacitor: Crosstalk Mitigation for Return Path Discontinuity
When the return path is broken due to the switching of reference planes with different potential, e.g., from ground to power or vice versa after layer transition on PCB, the return current might detour and propagate on a longer path, which causes a rise in loop inductance. This might lead to the sharing of a common return path by different signals that pose a high risk of interference among the signals due to higher mutual inductance. This interference results in signal crosstalk. To mitigate the crosstalk due to return path discontinuity (RPD), stitching capacitors are mounted on the PCB to serve as a bridge between the two reference planes of interest on different PCB layers.
Freedom CAD Book Excerpt: The Printed Circuit Designer’s Guide to… Executing Complex PCBs
The following is an excerpt from Chapter 5 of "The Printed Circuit Designer’s Guide to… Executing Complex PCBs," written by Scott Miller of Freedom CAD Services.
Words of Advice: When do You Get Involved in the PCB Design Cycle?
In a recent survey, we asked the following question: Where in the process do you typically get involved with a design project? Here are a few of the answers, edited slightly for clarity.
XNC Format: Gerber Takes Data Into the Future
The problem is that so many NC files are of deplorable quality because the NC format was never designed as a data transfer format. It has always been a machine driver and contains all sorts of information that a drilling machine needs, but that is irrelevant and confusing for data exchange.
Smart Design Data Is Essential for Industry 4.0 Manufacturing
Almost all of the conversation regarding Industry 4.0 is centered on the manufacturing floor, which is where the effect of the initiative is most felt initially. Little attention is given to the starting data for manufacturing—the data that comes from design. However, you can’t have smart manufacturing if your process begins with dumb data. As Pink Floyd said, “You can’t have your pudding if you don’t eat your meat!”
Words of Advice for New PCB Designers
In a recent survey, we asked the following question: What do you think is the most important thing a designer should remember when planning a new PCB design? Here are a few answers, edited slightly for clarity. One favorite: "Have a good music selection."
An Experienced Millennial on Hiring the Next Generation
During DesignCon, I met with Geoffrey Hazelett, VP of sales for Polar Instruments. Even though he has been in EDA for a few years, Geoffrey is still in his thirties, which makes him a youthful cherub in this industry. I asked Geoffrey what he thinks about the new PCB designers and EEs entering this field, and what more can be done to expose young people to the world of PCBs.
George Fox University: Teaching PCB Design to EE Students
Gary Spivey is director of engineering projects at George Fox University, a Christian college in the Pacific Northwest, and his students learn to design and fabricate a PCB while also giving back to the community. Not surprisingly, these graduates get snapped up quickly. In this wide-ranging interview, Spivey discusses GFU’s engineering curriculum, their cutting-edge lab facilities, and the need to teach students to think critically.
PCB Design Is All in the Family With Nicole Pacino
I shared a flight with Nicole Pacino on the way to Altium Live in Munich, and she mentioned that her father was speaking at the show. I went down the list of speakers, and it turned out that her dad is Mike Creeden of San Diego PCB. In Germany, I asked Nicole to tell us about how she got into this industry, and what we could do to draw more young people into this career.
Project MARCH Students’ Exoskeleton Helps Paraplegics Walk Again
Project MARCH student volunteers design and build futuristic exoskeletons that can help paraplegics walk. The students do most of the work themselves, including designing the various PCBs. I saw their latest exoskeleton up close at AltiumLive in Munich, and I had to find out more about this program. Delft Students Martijn van der Marel and Roy Arriens sat down with me to discuss their work on the exoskeleton, including their PCB design experience, and whether they plan to pursue PCB design as a career.
From Spain to Austria: A Student’s Drive to Be a Professor
The AltiumLive event in Munich drew several hundred PCB designers from around Europe, including engineering students interested in PCB design. I spoke with Pablo Sanchez Martinez, a student at FH Joanneum in Austria who is working toward being a full professor in hardware design. Pablo discussed his studies in engineering and PCB design, the classes he’s teaching, and his plans for teaching the young engineers of the future.
Sunstone's Terry Heilman Discusses the Evolving Industry
For the last 14 years, CEO Terry Heilman has been one of the key leaders in driving the expansive growth at Mulino, Oregon-based Sunstone Circuits, growing from a traditional PCB manufacturer to a PCB solutions provider with online ordering and a free PCB design tool. At IPC APEX EXPO 2019, Terry discusses the importance of serving the customer, how customers are shaping companies today, and the impact this will have on companies in the future.
Andy Johnson: EDA a Great Field for Young People
At the AltiumLive event in Munich, Germany, I sat down for an interview with Altium’s Andy Johnson. Andy is 25 and just a few years out of college, so I asked for his thoughts on working in this industry and what we can do to draw more young people into the PCB design community.
Kelly Dack at IPC APEX EXPO: The Attendees Speak!
During IPC APEX EXPO, Guest Editor Kelly Dack and the I-Connect team roamed the show floor, recorders in hand. They asked various attendees for their impressions of the show, and any new tools and technology that may have caught their attention. These are their stories.
Dan Gamota Discusses Flex and Alternative Substrates
As the VP of manufacturing technology and innovation for Jabil, Dan gave us his take on the current state of flex and alternative substrates and explained why modeling, automation, and process controls are likely to be key ingredients in the recipe for manufacturing non-FR-4 boards in the future.
Nano Dimension Offers Update on Dragonfly 3D Printer a Year After Launch
The Nano Dimension Dragonfly 3D printer arrived in much fanfare a little over a year ago. The company has been selling them to customers around the world, many of whom are using them to print antennas, sensors, and PCBs. At AltiumLive in Munich, I asked Product Manager Robert Even to discuss what they’ve learned in the year since the Dragonfly debuted, and some potential uses for 3D printing technology.
SimplifyDA: Time for a New Autorouter Paradigm?
At DesignCon, I spoke with SimplifyDA CEO Zen Liao and Director of Sales and Marketing Dale Hanzelka. SimplifyDA is putting a new twist on the old autorouter by utilizing topological technology. I asked them to discuss their approach to autorouting, and how they plan to entice more PCB designers to use routers. Is it time for a paradigm shift in autorouting?
Mentor’s Cristian Filip Discusses His Award-winning DesignCon Paper
During DesignCon, I met with Cristian Filip, a senior product architect with Mentor, a Siemens business. Cristian had just received word that his paper had won a DesignCon Best Paper award—his second such award in three years. I asked Cristian to discuss his paper and how this technology can help improve manufacturing yields at high volumes.
Words of Advice: What are Your Biggest Design Challenges?
In a recent survey, we asked the following question: What are your biggest design challenges? Here are just a few of the answers, edited slightly for clarity.
Cherie Litson on ECAD/MCAD and Training the Next Generation
Cherie Litson, CID+, was one of the instructors at AltiumLive Munich. I asked her to discuss some of the topics she covered in her class, and what the future of PCB design will look like. How are we going to pass down all of this design knowledge to the next generation?
Accelerating and Disrupting Innovation: The Tesla Story
The time was right for Tesla to bring new thinking into the concept of electric transportation when the company observed the quantum shift in battery technology from lead-acid to lithium-ion that had been driven by developments in portable consumer electronics.
Words of Advice: Component Shortages in 2019
In a recent survey, we asked the following question: What components do you expect to be in short supply in 2019? Here are just a few of the answers, edited slightly for clarity.
RTW IPC APEX EXPO 2019: Judy Warner on Altium's Transformative Vision
During IPC APEX EXPO, Guest Editor Kelly Dack sat down for an interview with Judy Warner, Altium's director of community engagement. They discussed Altium's efforts to educate PCB designers, regardless of their CAD tools, and the company's plan to transform the industry by bringing together PCB design and manufacturing.
Carl Schattke on Stackup Design and Managing the Component Shortage
At AltiumLive, I met Carl Schattke, CID+, a lead PCB designer with an American automaker. Carl and TTM’s Julie Ellis taught a packed class on good stackup practices complete with plenty of slides showing examples of all kinds of stackups. After class, Carl explained why the stackup is often the root of manufacturing problems downstream, and why today’s discrete component shortages are likely to be around for quite some time.
Linda Mazzitelli: PTC Goes all in on ECAD/MCAD Collaboration
At AltiumLive Munich, I ran into Linda Mazzitelli of PTC. Linda has worn a lot of hats in the PCB design world—she’s even married to a designer. I asked Linda to discuss her current work at PTC and the apparent convergence of ECAD and MCAD, which many think has been a long time coming for this industry.
Words of Advice: What Concerns you About the Future?
In a recent survey, we asked the following question: What concerns do you have about the future? Here are just a few of the answers, edited slightly for clarity.
Casper van Doorne Discusses His AltiumLive Class, IoT, and More
What’s in a name? When PCB designer Casper van Doorne needed to choose a name for his service bureau, only one name would do—Doofenshmirtz Evil Incorporated, a villainous name familiar to fans of Walt Disney. At AltiumLive Munich, I spoke with Casper about his company, the class he presented in Munich, and some of the benefits and ramifications of the growth of IoT.
Natasha Baker: Supply Chain Transparency Inside the CAD Tool
Natasha Baker, CEO and founder of SnapEDA, an online parts library, discusses the benefits of transparency in online libraries to designers, and discusses strategies on how to solve supply chain challenges, and more.
RTW IPC APEX EXPO: Rogers' Anthony Mattingly Discusses the Advanced Laminate Market
Rogers Corporation's Senior Product Manager Anthony Mattingly and Editor Pete Starkey discuss the ever-evolving market for advanced laminates for technologies such as 5G. Mattingly explains how Rogers has invested heavily in infrastructure for adding about 40% more capacity in the next few years.
A Drone's-eye View of the IPC APEX EXPO Show Floor
If you couldn't make it to IPC APEX EXPO in San Diego, don't worry. We have full coverage of this annual must-attend event, from the opening ceremony to the close of the final day. To get a sense of the size of this year's show, check out our drone's-eye view of the show floor. Can we name our drone Air007?
CES 2019: More Show Floor Favorites
In my final piece covering CES 2019, I will review more automotive technology, updates on 3D printing, and some trending devices such as smartwatches and new computer components for those that either need or just want to have extremely powerful and impressive-looking computers.
RTW IPC APEX EXPO 2019: For Elmatica, the Future is All About Data
At this year's IPC APEX EXPO, guest editor Judy Warner sits down with Elmatica CEO Didrik Bech to discuss the company's business model and CircuitData, their award-winning open-source PCB design data language.
The Designers Council: A Chapter Primer From the Ground Up
Thinking it might be a way to make new contacts with PCB designers in Orange County, I attended a couple of Designers Council meetings. The chapter president at that time was Paul Fleming, who asked me to be part of his steering committee because he learned that I had spent decades in fabrication. Within a few months, he had gotten a job transfer to Arizona, so he twisted my arm to take over as the chapter president. I agreed, but little did I know that this would become a major turning point in my PCB career.
AltiumLive Munich: Day 2 Keynotes
Having enjoyed the conference dinner and robot battles of the previous evening, a good night’s sleep, and a hearty breakfast, Altium’s family of over 220 electronics engineers and designers eagerly returned to the conference room. Many jostled to secure the best seats for the second day of the European AltiumLive design summit in Munich, keen to make the most of the “learn, connect, and get inspired” opportunity it offered.
Happy Anniversary, Gerber Format: Looking Ahead to Digital Innovation
This year, we celebrate the 55th anniversary of the introduction of the Gerber machine language format. We can thank H. Joseph Gerber, the man who took manual PCB design to the next level with the automated photoplotter, for giving us this format in 1964. Gerber immigrated to the United States in 1940 with his mother following the death of his father during the Holocaust. Gerber started Gerber Scientific Instrument Company in 1948 to commercialize his first patented invention—the variable scale.
AltiumLive Munich Draws Designers from Around Europe
I’m finally unpacked after last week’s AltiumLive PCB design summit in Munich. Much like the AltiumLive event I attended in San Diego last October, the conference drew hundreds of PCB designers. This marked the second AltiumLive PCB design summit held in Munich, and Altium seems to have it down to a science. I spoke with designers from Germany, Austria, the Netherlands, and Belgium, just to name a few countries. Many of them were involved in the automotive segment but some were in medical and industrial controls as well. It’s great to be at an event that is full of PCB designers, because designers are few and far between at most PCB industry events.
CES 2019 Showstoppers, the Show Floor, and Some Neat Stuff
CES 2019 is over, and those of us who spent four to five days trying to see and hear as much as possible are in recovery mode. There were over 182,000 attendees, and 6,600 of us were media all trying to get to as much of the 2.9-million-square-feet exhibit space as possible.
Mentor and Seica Partner for Data Prep and Testing Big Boards
Mark Laing, business development manager of the Valor division at Mentor, a Siemens company, and Luca Corli, director of sales at Seica, speaks with I-Connect007 Technical Editor Pete Starkey about the partnership between their two companies, which enables efficient data preparation for testing big boards, and accelerates new product introduction (NPI) cycles.
Alun Morgan Discusses AltiumLive Munich Keynote
EIPC Chairman Alun Morgan will deliver a keynote speech at this week’s AltiumLive event in Munich, Germany. He gave us a quick preview of his keynote, and explained what his new job entails as technology ambassador with Ventec International Group.
Birds of a Feather: PCB Carolina and the RTP Designers Council
At PCB Carolina 2018, I met with show founders Tony Cosentino, Randy Faucette, and Lance Olive, who are all employees at the Better Boards service bureau in nearby Cary. I asked the trio to discuss the show’s history, its relationship to the Research Triangle Park (RTP) North Carolina Chapter of the IPC Designers Council, as well as the show’s tremendous growth over the past few years.
Robert Art on the Importance of Thermal Management
Robert Art, global account manager for IMS materials at Ventec International Group, discusses future market requirements for thermal management materials, the need for a better understanding of the concept of thermal impedance, and an initiative to propose a consistent industry-standard method for measuring thermal conductivity while at electronica 2018.
Dock Brown on Succeeding at Failure Analysis
Dock Brown of DfR Solutions gave a keynote speech at SMTAI, “Requirements for Both Cleaning and Coating to Building Medical Hardware.” Barry Matties and Happy Holden sat down with Dock to discuss the current trends he sees in failure analysis, the concept of “rules versus tools,” and how predictive engineering software used early in the design cycle can help predict failures in components and microvias and drive cost down.
Embedded Inductors with Laser Machined Gap
The power magnetics are often the largest and most expensive devices in the circuit. Integrating them into either a power converter module or system board can significantly reduce size and cost of the power converter function. This work presents the fabrication of embedded inductors and the experimental laser machining of gaps in the underlying ferrite structure.
Words of Advice: Fabricator Feedback?
In a recent Design007 Survey, we asked the following question: What is the most important feedback that you receive after your board is manufactured? Here are just a few of the answers, edited slightly for clarity.
Design Data: File Naming Conventions
Working for an EMS provider, I am often asked to make sense of customers’ PCB design data packages that must be audited for completeness and manufacturability. Quite often, EMS operations receive data to produce a PCB design and begin the auditing process, only to be called off due to customer changes. Sometimes the data is incomplete, or it is missing one or more of the data files required to fabricate the PCB at the supplier. There are also occasions where a customer has sent files that were supposed to be the updated version but were not changed at all.
Julie Ellis: Communication and Fabrication Knowledge Critical for Designers
Field Application Engineer Julie Ellis of TTM sees it all: good designs, bad designs, and everything in between. Her classes on proper DFM techniques are always a big draw. She taught at the inaugural AltiumLive in 2017 and was back at this year’s event. I caught up with Julie and asked her to discuss some of the things she covered in class. As she points out, many issues could be eliminated if designers communicated with their fabricators and had a better understanding of how PCBs are manufactured.
PCB Carolina 2018 Draws a Crowd of Technologists
PCB Carolina 2018, the one-day tabletop show based in Raleigh, North Carolina, drew quite a crowd to the McKimmon Conference and Training Center at NC State University on November 7. Show managers Tony Cosentino, Randy Faucette, and Lance Olive (all employees of the Better Boards service bureau) said that this year’s event showed signs of growth compared to the 2017 show, which was also larger than the previous year. They estimated that about 1,000 people attended this year, and they expect another increase in attendance in 2019.
Cadence Presents New Software System and Technical Papers at PCB West 2018
During PCB West 2018, I spoke with Dan Fernsebner, product marketing group director, and Hemant Shah, product management group director for enterprise PCB products, both with Cadence Design Systems, about their new software launch—DesignTrue DFM Ecosystem. Fernsebner and Shah also address recent technical papers from Cadence on Industry 4.0, IPC-2581, system-level design, and return-path analysis and management.
Darwin E. George: Seeking PCB Design Job at Retirement Age
Some of us dream of living a life of leisure at 70. But not Darwin E. George. This septuagenarian wants to find a job designing PCBs. We met up with Darwin at AltiumLive, where he was networking and trying to get his foot in the door with one of the companies that are hiring now. Darwin told us about his career in PCB design, his experience learning a new EDA tool, and why he would rather design high-speed PCBs instead of playing shuffleboard for the rest of his life.
Mentor and TEXMAC Takaya Team up to Optimize DFT
At SMTAI, Mark Laing of Mentor, a Siemens Business, and Dave Levine of TEXMAC Takaya, sat down with Editor Nolan Johnson to discuss design for test, and their collaboration to improve DFT in PCB design tools and test machinery. They also traced the evolution of DFT over the past decade as it has begun to "left-shift" farther into the realm of the designer, all the way up to schematic entry.
Leo Lambert Discusses IPC Training Program Updates
During SMTA International, EPTAC Technical Director Leo Lambert and Managing Editor Nolan Johnson discuss a variety of recent IPC educational program updates, many of which are designed to smooth out the training process. Lambert also explains how these changes will allow EPTAC instructors to optimize the way they present IPC classes, which include the CID and CID+.
Artificial Intelligence: The Future of EDA?
Artificial intelligence (AI) has been making inroads into a variety of industries in the past decade or so, from automobiles to medical devices. Naturally, EDA tool companies are taking a look at AI. Does AI offer a way forward for PCB design tool developers? I recently interviewed Paul Musto, director of marketing for the Board Systems Division of Mentor. We discussed Mentor’s plans for integrating AI into EDA tools, and why we may be at the very beginning of understanding the pros and cons of this new technology.
One-Question Survey: What Advice Would You Offer a New Designer?
During AltiumLive 2018, the I-Connect007 editorial team asked some of the attendees to answer one question: What advice would you offer to a brand-new PCB designer? Here are just a few of the replies we received.
AltiumLive 2018 a Mecca for PCB Designers
AltiumLive 2018 San Diego is now in the history books. This is the second annual AltiumLive (North America), and it was even better than the first. With nearly 300 hundred participants, from all parts of the country and industry, the event was a huge success.
John R. Watson Returns to AltiumLive in San Diego
When AltiumLive launched last year, John R. Watson, CID, of Legrand signed up as an instructor. He’ll be presenting at this week’s AltiumLive in San Diego as well. I spoke with John recently about his AltiumLive class, and the state of PCB design. He also discussed a few tricks for designing boards with components that are currently on an 80-week lead time, and why this problem is likely to get worse before it gets better.
Front-End Expert Mark Thompson of Prototron Circuits Publishes Book on Producing the Perfect Data Package
Errors and inaccuracies slow the process down because the CAM department has to correct their data package or ask customers to clarify their intent. In the quick-turn prototype business where people pay for time, a slowdown on a three-day turn can be a disaster. I recently sat down with Thompson to find out more about his new book and discuss the quest for the perfect data package.
Moving From 28 Gbps NRZ to 56 Gbps PAM-4: Is it a Free Lunch?
The usual way of signaling through PCB interconnects is a two-level pulse, an encoding of 1s and 0s or bits, named NRZ (non-return-to-zero) or PAM-2 line code type. Increasing the data rate with the NRZ code type presents some obstacles. For a 28 Gbps NRZ signal, the bit time is about 35.7 ps with the main spectral lobe below 28 GHz. For a 56 Gbps NRZ signal, the bit time is about 17. 86 ps, with the main spectral lobe below 56 GHz. One can feel the problem already: Getting PCB interconnect analysis and measurements up to 56 GHz and beyond is very challenging, to say the least.
BGA Fanout Routing Overview
PCB developers are deluged with new challenges caused by increasing density and smaller components. Ball grid arrays (BGAs) create particular challenges during layout, with hundreds of connections in just a few square centimeters. Fortunately, designers now have options for addressing these issues.
Help Wanted: PCB Design Layout Specialist
I was told recently that the designer, aka the PCB layout specialist, is a dying breed soon to be extinct. I wish to reassure my fellow designers that, in my opinion, you are in the catbird seat. You are in hot demand and you should have great opportunities for the remainder of your career. By the way, after reading this article, you may feel empowered to go ask for a raise. Please don’t tell your manager that I sent you!
CPCA 2018 Seminar Overview
I had the good fortune to speak at a seminar sponsored by the CPCA and organized by the China Team of I-Connect007 in Shanghai. This full-day seminar was on one of today’s hot topics, “Automation in PCB Manufacturing.”
3D Convergence of Multiboard PCB and IC Packaging Design
A new generation of 3D multiboard product-level design tools offer major improvements by managing multiboard placement in both 2D and 3D, and enabling co-design of the chip, package and board in a single environment. Multiboard design makes it possible to create and validate a design with any combination of system-on-chips (SOCs), packages, and PCBs as a complete system.
Dave Wiens Discusses Multi-board Design Techniques
For our multi-board design issue, I interviewed Dave Wiens, product marketing manager for Mentor, a Siemens business. We discussed how the multi-board design technique differs from laying out single boards, along with the planning, simulation and analysis processes required to design multi-board systems.
APCT Moves into Rigid-Flex with Cartel, Cirtech Acquisition
When I spoke with APCT President Steve Robinson a year ago, he said he was interested in adding flex and rigid-flex capabilities, and working closely with designers and engineers. With the recent acquisition of Cartel and their subsidiary Cirtech, APCT now has a flex and rigidflex facility, along with military and aerospace certifications. At DesignCon 2018, I asked Steve to discuss these acquisitions and what they mean for APCT and their customers.
Field Trip: CID Class Sees How Flex is Made at Streamline Circuits
While I was teaching my CID class for EPTAC in Santa Clara, I learned that we were only a block away from Streamline Circuits. Streamline does a lot of military and aerospace work, as well as communications and industrial electronics. The company manufactures quite a bit of multilayer flex and rigid-flex circuits, in addition to rigid boards. This would make a great field trip for my CID class!
Experts Discussion: What Does 5G Mean to Materials and EDA Tools?
Whether we’re ready for it or not, 5G technology is coming. We decided to speak with John Hendricks, market segment manager for wireless infrastructure at Rogers Corporation, and Ben Jordan, director of product and persona marketing for Altium, about the challenges related to 5G and what this means for PCB designers and fabricators.
ITEQ Ready for Autonomous and Electric Vehicles of the Future
During DesignCon 2018, I spoke with Tarun Amla, the executive vice president and CTO of ITEQ. We discussed ITEQ’s future plans, including the development of materials for cutting-edge technology needs, such as autonomous and electric vehicles, as well as 5G technology.
Geeking Out at Geek-A-Palooza MSP 2018
Kiersten Rohde, I-Connect007 editor, covers Geek-A-Palooza MSP 2018. Geek-A-Palooza "is a different kind of gathering that combines networking with a fun, relaxing atmosphere." This event provided an opportunity for local electronics geeks from every industry segment to gather for a professional social event that included great music, food, drinks, games, raffle prizes, and booths.
EDADOC: A Driving Force in China's Automotive Electronics Design
EDADOC is one of the biggest providers of PCB design and manufacturing services in China, with a long history in automotive electronics design and manufacturing. China Editor Edy Yu recently conducted an email interview with EDADOC R&D Technical Research Manager William Zhou and Brand Planning Specialist Wen Ling, who collaborated on their answers. We discussed the challenges related to designing and fabricating automotive PCBs, the opportunities in this segment, and the trends they see in the market for autonomous and electric vehicles.
Zuken Pulling Ahead in Automotive PCB Design
Zuken has been developing PCB design tools for the automotive market for years. With automotive electronics worth over $200 billion globally, and growing every day, Zuken is preparing for a brave new world of smart cars, and autonomous and electric vehicles. I spoke with Humair Mandavia, chief strategy officer with Zuken, and asked him about the challenges facing automotive PCB designers, and the trends he’s seeing in this constantly evolving segment of the industry.
Interview: Incoming and Outgoing Presidents of Polar Instruments
Polar Instruments has hired some talented technologists recently, including a new president, Dorine Gurney. At DesignCon, I had the opportunity to sit down for an interview with Dorine and Ken Taylor, Polar’s outgoing president. We talked about Dorine’s objectives for the company and Ken’s plans for life after Polar.
Porsche Engineering…by Design
Thomas Wischnack of Porsche Engineering is currently designing the high-power charging infrastructure that will go inside the next generation of automobiles. Thomas was a keynote speaker at AltiumLive 2017 in Munich, Germany. Barry Matties met with him to learn more about Porsche’s hardware and circuit development and what Porsche does to continually bring new designers into the fold.
Jan Pedersen: CircuitData Enhances Current Data Formats
During the Design Forum at IPC APEX EXPO 2018, Jan Pedersen, senior technical advisor for the PCB broker Elmatica, gave a presentation on CircuitData. The language is designed to help facilitate other design data transfer formats such as Gerber, ODB++, and IPC-2581. Jan spoke with Managing Editor Andy Shaughnessy and Contributing Technical Editor Happy Holden about how this open language works with the existing data formats, as well as the need to eliminate paper documents from design process, and how the industry can help shape this open-source language.
Julie Ellis: TTM’s Interface Between Designer and Fabricator
As a field application engineer for TTM, Julie Ellis sees the problems that can occur between circuit board designers and manufacturers. Barry Matties spoke with Julie at the AltiumLive event in Munich about the age-old problem of throwing designs “over the wall,” the trend towards HDI, and what advice she would give new designers.
RTW IPC APEX EXPO: Ucamco's New Tools for Designers, Fabricators
European Editor Pete Starkey and Ucamco partner Luc Maesen discuss Ucamco's newest solutions for PCB designers and fabricators, YELO (Yield Enhancing Layout Optimizer) and Communic8tor. Both of these products were recently launched for users in the North American market.
Bridging the Customer-Supplier Gap
For the February issue of Design007 Magazine, we interviewed Nolan Johnson of Sunstone Circuits, and Dan Beaulieu of DB Management—our regular columnist—on the topics of knowing your customers, the challenges in dealing with customers, and providing excellent customer satisfaction.
MakeHarvard 2018: The Super Bowl of Makeathons
The inaugural MakeHarvard event was everything one would expect from the title, and more. Sunstone Circuits’ Nolan Johnson and Dustin Jablonski served as both mentors and competition judges. Sunstone sponsored a prize for the best feats of reverse engineering and documentation. Sunstone’s reverse engineering competition was one of the most hotly contested. Judging was based on creativity, depth, technical difficulty, usability, scalability, and value to society.
RTW IPC APEX EXPO: Polar Instruments Discusses New Engineer, SpeedStack Upgrades
During IPC APEX EXPO 2018, Polar Instruments' Lupita Maurer and Geoffrey Hazelett sat down with Editor Andy Shaughnessy to discuss upgrades to their SpeedStack tool and Lupita's new position with the company.
IoT: Let’s Put the “A” Back into EDA
If I say IoT, most people today will immediately conjure up some notion in their mind. This is especially true in the engineering community, where many of us are hanging the future of our careers on the Utopian vision of a clean, beautiful environment with hidden networks and sensors everywhere.
RTW IPC APEX EXPO: Valor Tool Benefits from Merging Mentor, Siemens Technologies
Oren Manor, director of business development, discusses the convergence of the electrical and mechanical discplines made possible through Mentor's merger with Siemens. Manor also explains how Mentor's Valor platform now utilizes Siemens' "digital twin" concept.
Barry Katz Discusses SiSoft's DesignCon Papers and Plans for 2018
SiSoft President and CTO Barry Katz sat down with Editor Andy Shaughnessy to share his thoughts on the company's papers presented during DesignCon 2018, as well as SiSoft's latest products and plans for 2018.
Frontline's InStack Viewer Helps Designers and Fabricators
Ben Quarles, software solultions business manager at Frontline, and Editor Andy Shaughnessy discuss the new InStack Viewer, which allows PCB designers and fabricators to investigate impedances, material properties, and other attributes of the correct stackup.
Real Time with... DesignCon: Mentor Partners with Sintecs on EU Project
During DesignCon 2018, Guest Editor Kelly Dack interviewed Sintecs' CEO Evert Pap and system architect Hans Klos in the Mentor booth. Sintecs used Mentor's software tools to design the dReDBox, a virtual prototype project funded by the European Union.
Real Time with... DesignCon: User Feedback Helped Shape Altium Designer 18
During DesignCon 2018, Altium’s Judy Warner sat down with Editor Kelly Dack for an update on Altium’s software tools. She explains how user feedback lead the company to fix the bugs in Designer 17 during the development of Designer 18, and how “community engagement” is more than a buzzword for Altium.
Out-of-the-Box Innovation Strikes a Chord at NAMM 2018
The National Association of Music Merchants (NAMM) holds two shows each year; the first is in Anaheim in January, and the second in Nashville in July. The January show is huge, attracting 100,000 visitors during its four-day run. My friend and editor (and bass player) Dan Feinberg has discussed how difficult it was for him to cover the CES show in a few days, and I must echo that sentiment about NAMM. It is one gigantic show.
Who Really Owns the PCB Layout? Part 2
In Part 1 of this series, Paul Taubman made the bold statement that the PCB layout is just as much a mechanical effort as it is an electrical one. In Part 2, he threads the needle, explaining why he believes that a PCB truly a mechatronic design, and why mechanical engineers may be more prepared to take on the PCB layout.
Pulsonix Ready for 2018
Pulsonix has been developing PCB design software for almost 20 years, establishing a reputation for its full-featured, low-cost design tools. Now, the UK-based company wants to break into the US market, and Pulsonix recently showcased its latest tools at PCB West. During the show, I spoke with Business Development Manager Ty Stephens about the company’s latest tools and plans to become a major player in the US market.
Thermal Management Update with Doug Brooks
I had the opportunity to talk with our contributor Doug Brooks recently. He has been doing some research on temperature effects on PCB traces over the last few years, and I wanted to check the status of his latest thermal efforts. He discussed his work with Dr. Johannes Adam, why temperature charts based on a trace in isolation are inaccurate, and how the industry remained so wrong about PCB temperatures for so long.
That’s Hot: Ventec’s Goodwin on Thermal Management
IPC’s fall committee meetings were held in conjunction with SMTA International, as has been the case for several years now. Patty Goldman sat in on some subcommittee meetings, including one on laminates, where she met up with Ventec COO Mark Goodwin for a discussion on thermal management from a laminate supplier’s perspective.
HDI PCBs: Make the Right Choice from Design to Volume
Modern electronic products are expected to offer evermore advanced functions, while the products themselves are becoming increasingly smaller. There are two key factors for the successful production of HDI PCBs: first, making the right choices at the design stage, and then carefully choosing the factory that can support the specific technical demands of the project. NCAB Group COO Chris Nutall explains.
Bay Area Circuits Updates InstantDFM Tool
Bay Area Circuits is on a quest to help PCB designers and design engineers. For the past few years, the company has been holding facility tours and open house events to help designers understand more about the fabrication process. Now, Bay Area Circuits has upgraded its free design tool, InstantDFM.com, which allows customers and non-customers alike to check manufacturability and request pricing of their jobs. At PCB West, Andy Shaughnessy spoke with President Stephen Garcia and COO Brian Paper about the new tool update, and some of the other services they offer for PCB designers.
Nancy Jaster Brings Manufacturing, Design Background to Designers Council
Nancy Jaster was recently named the head of the IPC Designers Council. At the recent AltiumLive 2017 event, I spoke with Nancy about her unique background in both design and manufacturing, and how she hopes to use that experience and mindset to revitalize the Designers Council going forward, particularly with the International and student chapters. We also discussed her plans to bring more young people, particularly women, into the industry.
Video from productronica 2017: Karel Tavernier on Ucamco's New Communic8tor
European Editor Pete Starkey and Ucamco Managing Director Karel Tavernier discuss Ucamco’s cloud-based Communic8tor platform which facilitates two-way communication between the CAM engineer and the PCB designer, or any other party involved in the manufacturing process. This gives real-time access to image data and annotations, enabling queries to be resolved, changes to be approved, and a full communications history to be maintained.
Happy Holden and Charles Pfeil Discuss the Past and Future of PCB Design, Part 2
In Part 2 of this feature interview, I continue my conversation with industry icons Happy Holden and Charles Pfeil at the recent AltiumLive 2017 event in San Diego. In this half of the interview, we discuss the potential for artificial intelligence in EDA software tools, the graying of the designer pool, and what can be done to draw more young people to PCB design.
AltiumLive Summit—Munich, Germany, Part 2
Pete Starkey continues with his review of the AltiumLive PCB Design Summit held recently in Munich, Germany. The second day commenced with a new product launch. “Working together is hard” it read on the screen. Statistics indicated that 33% of new products were late getting to market, of which 28% were late due to insufficient collaboration, and up to 50% of potential revenue could be lost through being late to market. Then the screen read “NEXUS makes it easy!”
Nine Dot Connects: Good Design Instruction is a True Value-Add
Nine Dot Connects has certainly blazed an interesting trail. The company started out as an Altium reseller, but in less than a decade, Nine Dot Connects has also become a design service bureau and a provider of PCB design instruction, training, and consulting services. I recently interviewed Paul Taubman, technical services director for Nine Dot Connects. We discussed the company’s expansion from VAR to service bureau and content provider, and the changing landscape of PCB design instruction.
AltiumLive 2017 Munich: Sold Out!
I recently sat down with Ted Pawela, Lawrence Romine, and Judy Warner of Altium to wrap up their sold-out AltiumLive 2017 PCB Design Summit in Munich, Germany. This conference, following on the heels of an AltiumLive event in San Diego, was packed full of PCB designers who attended a series of great keynotes and an excellent technical program. We discussed some of the highlights of the show, including designers’ reactions to a new version of Altium Designer 18 and the brand-new Altium Nexus tool.
SiSoft Preparing for DDR5 Simulation Next Year
DDR5 is expected to double the memory bandwidth and density of DDR4. Andy Shaughnessy recently spoke with SiSoft CTO Walter Katz about his company’s efforts to hit the market with this game-changing technology in 2018.
GCSI's James Kozich Discusses Industry Hiring Trends
James Kozich of Gilbert Consulting Services has been matching qualified technologists with the right jobs for decades, from the shop floor to C suite positions. During SMTA International, he sat down with Andy Shaughnessy to discuss the recent hiring trends he's seeing in electronics manufacturing.
Sunstone Integrates SnapEDA Libraries into PCB123
Sunstone Circuits and SnapEDA recently announced that SnapEDA’s parts library would be integrated into Sunstone’s PCB123 design tool. During PCB West, I interviewed EDA Product Manager Nolan Johnson of Sunstone Circuits and SnapEDA President Natasha Baker. We discussed their new partnership, the changing parts library landscape, and where the companies see this alliance heading in the future.
Meet One of the Industry’s Newest PCB Designers
Molly Knewtson is a recent graduate now working for a pharmaceutical company as a mechanical engineer. She was asked if she would consider learning PCB design and taking on some design projects. She agreed, though she had never considered circuit design as a career path. I sat down with Molly at PCB West to learn how she came to this position and what might be done to inspire more people from her generation to join the industry.
Polar Instruments’ Martyn Gaudion Discusses Tools and Books
Polar Instruments has pretty been busy lately. In the last year, Managing Director Martyn Gaudion has written two books for I-Connect007, and the company has been working to upgrade its tools, especially library functionality. I met with Martyn at PCB West. We discussed Polar’s newest tool updates, Martyn’s new side job as an author of technical books, and the continuing growth of the EDA segment, including among young people.
PCB Signal Integrity Optimization Using X-ray Metrology
It happens again. A new backbone router/switch build or a line card upgrade is approaching completion when something goes wrong. The system won’t operate at the targeted data rate. Deadlines are looming and the root cause of the problem is buried somewhere in a big rack of electronic components.
AltiumLive 2017 Attracts Hundreds of Designers
Altium conducted its first-ever users conference, AltiumLive 2017: Annual PCB Design Summit, at the Hilton Resort and Spa on beautiful Mission Bay in San Diego. This conference included a lineup of notable speakers, including four keynote speeches over the two-day event. This conference drew hundreds of PCB designers, many of whom attended breakout sessions designed in accordance with the show’s motto, “Learn – Connect – Get Inspired.”
Altium Designer 18 Introduced at AltiumLive 2017
At the recent AltiumLive 2017 event in San Diego, I sat down for an interview with Dan Fernsebner, Altium’s global head of technical marketing. Dan discussed the upcoming release of Altium Designer 18, as well as the company’s corporate responsibility for giving back to the industry and bringing more young people into EDA. The event featured speakers such as Happy Holden, Dan Beeker, Charles Pfeil, and Tara Dunn, as well as a robot team competition.
Full Coverage of AltiumLive 2017
Altium recently conducted its first-ever users conference, AltiumLive 2017: Annual PCB Design Summit, at the Hilton Resort and Spa in San Diego. Speakers included Dan Beeker of NXP Semiconductors, Max Seeley of 3M Corporate R&D, Tara Dunn of OMNI PCB, Susy Webb of Fairfield Nodal, Charles Pfeil of Altium, and our own Happy Holden. This conference drew hundreds of PCB designers, and included a robot design challenge and battle. If you couldn’t make it, don’t worry. We shot a variety of video and still photos.
Predictive Engineering: Happy Holden Discusses True DFM
Happy Holden has been involved in DFM for over 45 years, since he first started working at HP and optimized their PCB design and manufacturing processes. Naturally, for this issue, Barry Matties and Andy Shaughnessy made it a priority to get Happy’s thoughts on DFM, and what true DFM entails.
RTW SMTAI: Judy Warner Discusses AltiumLive: 2017 and Her New Role
At SMTA International in Rosemont, Illinois, Judy Warner of Altium discusses her new role as director of community engagement. She also details AltiumLive: 2017, which takes place October 3-4 at the Hilton San Diego Resort and Spa. AltiumLive features Happy Holden and Charles Pfeil, as well as a robot design challenge and battle.
Fault-Finding: It’s All About Prevention, not Blame
There are thousands of things that can go wrong during the design and manufacture of a PCB assembly. One might say that it is an absolute miracle when a PCB goes through all of its phases—design, fabrication and assembly—and operates successfully. But there are some management and customer cultures who naively attempt to resolve problems by seeking out the culprits and shouting “Off with their heads!”
Whose Fault is That Bad Board?
Years ago, I held a position in an EMS company where projects were analysed before manufacturing. We found that even some of the best and most innovative circuits could not be manufactured. Why? Because the PCB designer, an electronic engineer, was not acquainted with the fabrication process. He had no idea about technological requirements necessary for electronic production. I know another designer who learned, finally, the importance of the thermal relief pad for heat restriction during reflow for a good soldering. His response? “Oh, was that what they were for? And to think I worked so much to remove them!”
The International Paris Air Show with ASC’s Anaya Vardya
The International Paris Air show is the crème de la crème of the world’s trade shows. This is the big one, where all the aircraft, airline and defense aerospace companies meet to introduce new products, discuss the future of aviation, and make deals. This year I decided to talk to my friend Anaya Vardya, ASC’s president and CEO, about the show, why he goes and what it’s like.
Trilogy Circuits: Mil/Aero Demands Technological, Regulatory Expertise
In the 16 years since its founding, Trilogy Circuits has become one of the go-to companies for mil/aero PCB design and manufacturing. I spoke with Charlie Capers, president and founder of the Richardson, Texas firm, about how he keeps ahead of the game. As he explains, succeeding with mil/aero PCB work requires not only mastery of the technological side, but of the regulations and certifications as well.
Using Vibration and Acceleration Analysis to Improve Reliability
Deriving the physical constraints and fatigue issues for a design prior to manufacturing is essential to reducing board failure and thereby improving product quality. In harsh environments, fatigue can be responsible for up to 20% of failures. Customers have come to expect reliability across the industry spectrum no matter where actual production occurs. Reliable products have less risk of failure, less field returns and less warranty claims, all of which contribute to higher profitability. It is a given that every product is expected to fail at some point, however premature failures can be mitigated through proper design with attention to potential issues due to vibration and acceleration.
Performance Evaluation of Thin-Film Embedded Resistors
Thin-film microstrip circuits have been widely applied in microwave communications, electronic countermeasures (ECM), and aerospace applications, etc. When manufacturing thin-film ICs, it is very important to apply deposited thin-film resistor material to fabricate high-accuracy and highly stable thin-film embedded resistors. Thin-film ICs call for thin-film resistors that meet stringent requirements.
Romania’s PCB Design Students Compete at TIE 2017
During the last week in April, the 26th Interconnection Techniques in Electronics (TIE) show was held at the Gheorghe Asachi Technical University in Iasi, Romaina, a wonderful hill town not unlike Rome. The event, a convention for the Romanian electronic packaging community, included a series of actions designed to draw smart young students to the electronics industry, which is clearly growing. Participants had only four hours to create this PCB design, which was generated by a team of professionals from Continental Automotive Romania Timisoara.
Global Impact on European PCB Fabrication: EIPC Summer Conference 2017, Day 2
The second day saw the conference room full once more, the late networking session in the bar having resulted in no significant casualties, and I was pleased to accept the invitation to moderate the first session, on processes and materials for flexible PCBs.
Global Impact on European PCB Fabrication: EIPC Summer Conference 2017, Day 1
Electronics industry professionals from 13 countries, mainly from Europe and Scandinavia, others from the USA, but some from as far away as India and Japan, gathered in Meriden, the centre of England, for the EIPC Summer Conference.
Whose Fault is it When the Board Fails?
In an upcoming issue of The PCB Design Magazine, we will discuss a question that you've undoubtedly faced in your job: Whose fault is it when the board fails? Of course, everyone likes to blame the PCB designer. But think about it. Is the board shop at fault, or perhaps the EMS provider? Is it the customer's fault, or does the designer bear some of the blame after all? Take this quick survey and let your voice be heard!
PCB Design in the Age of IoT
From the early days of printed circuit boards, the electronics industry has made huge strides in board materials, copper printing methods, miniaturization, rigid-flex, ELIC, EDA, and much more. Many of the devices we use in our homes, our vehicles, and in our workplaces would not be possible without this continuous evolution of PCB design and technology. And yet in 2017, we are poised to shift from evolution to revolution, driven by the idea of the Internet of Things.
SnapEDA: Recruiting Top Engineering Talent in an Amazon World
You don’t have to love EDA to work at SnapEDA, but it helps. This startup, founded by Natasha Baker, is on its way to creating the world’s largest parts library for PCB designers. Baker leads a small team of young, fiercely talented engineers—the kind of employees that are attractive to companies like Google and Facebook. I asked Natasha to explain her hiring process, and how she ensures that each employee is the right fit for SnapEDA.
Steve Robinson Discusses APCT’s Tenfold Expansion
Steve Robinson, CEO of APCT, a PCB fabricator in Silicon Valley, has led the company to impressive growth since he acquired it nearly 10 years ago. I ran into Steve at DesignCon 2017, and we sat down to discuss the company’s remarkable transformation and his focus on working with PCB designers and engineers to create advanced, high-speed PCBs.
Altium Focuses on the Designer First
A few months before Judy Warner joined Altium, while she was still with I-Connect007, she sat down with Lawrence Romine to discuss the company’s drive to satisfy the individual PCB designer, and not necessarily the OEMs who employ them. Romine also explains what sets designers and engineers apart from the average person, and why some Altium users have a different primary EDA tool, but use Altium when they need a design done fast.
San Diego IPC Designers Council Meeting Held at Del Mar Show
The Del Mar Electronics and Manufacturing Show is a long-time favorite among PCB professionals. What better place to hold a meeting of the San Diego Chapter of the IPC Designers Council? Each year, the San Diego Chapter of the Designers Council hosts their largest meeting of the year at the Del Mar show. This year, approximately 50 PCB designers and electronics professionals attended the lunch-and-learn meeting.
Bruce Mahler Discusses Ohmega’s Resistive Material Technology
Bruce Mahler, vice president of Ohmega Technologies, sat down for an interview with me at DesignCon 2017. He discussed the company’s latest embedded resistive materials, as well as some of the drivers and challenges in that segment of the materials industry.
Sensible Design: Casting a Spotlight on Resin Applications
Over the last few columns, I’ve given readers pointers on virtually every aspect of potting and encapsulation resins, ranging from their formulations and special properties to their applications, benefits and limitations. It’s probably high time, therefore, to take a step back from the do's and don’ts and focus instead on how these resins are bringing very real benefits to practical electronic and electrical engineering applications. A good starting point is to look at the special requirements of an industry that is enjoying explosive growth: LED lighting.
Kelly Dack and Mike Creeden: Are We in a PCB Design Renaissance?
Technical Editor Kelly Dack and San Diego PCB founder Mike Creeden discuss some of the trends they're seeing in the PCB design community, including greater numbers of young people becoming designers and more EEs doing design work. They also focus on IPC's training and designer certification efforts, and the need for designers to get out of the office and visit a board shop once in a while.
Selling PCB Design Services in a First-World Country
As the business operations manager for Better Boards Inc., I see our company at the focal point for consolidation: a gathering of skilled board designers to create a center of excellence. It is at this point that we have the critical problem facing a PCB design services company: How do we effectively sell these services back to the companies that cast off their own skilled employees? How do we sell PCB design services into small companies that can barely afford the one overworked electrical engineer that they hired last year?
In Deep: The Art and Science of DFM with Gary Ferrari
When the topic of DFM techniques came up, I knew I had to talk with Gary Ferrari of FTG Corp. Gary has been involved with designing and manufacturing PCBs for decades, and he’s the past co-founder and executive director of the IPC Designers Council. I caught up with Gary between Thanksgiving and Christmas, and we conducted the following interview.
The Evolution of PCB Design and Designers
According to Rainer Asfalg of Altium, VP Sales EMEA, EDA companies owe it to their customers to provide much more than just a standard design tool. Barry Matties met with Rainer at the recent electronica show to discuss the continued evolution of the design process towards automation, and what this might mean for the education and overall requirements of PCB designers going forward.
IPC Designers Council San Diego Chapter Meeting: Flex Focus Fills the House
A report from the January meeting of the San Diego chapter of the IPC Designers Council. The meeting was hosted by the PCB design bureau San Diego PCB, with the featured guest speaker John Stine of Summit Interconnect. Stine’s presentation focused on flex and rigid-flex DFM, and he offered a variety of helpful design tips to the full house of 30-40 designers in attendance.
Altium’s Sales Plan: Deal Directly with Designers
Altium has been shaking up the EDA world for quite some time. The Australian company once slashed the cost of Altium Designer by 75% to grow market share, and who could forget their famous (or infamous) “Bunny” ad campaign? In this email interview with Lawrence Romine, Altium’s global head of field marketing, he shares his views on sales and marketing in the EDA world, as well as Altium’s philosophy on selling EDA tools.
Top 10 Most-Read Design Articles of 2016
Every January, I like to go back through the last year and see which articles had the highest number of views. They're usually the articles that bring you PCB design and industry information that's relevant to your job. Check out the most-read PCB design articles from 2016.
Sales and Marketing with DownStream Technologies
From its inception, DownStream Technologies has been a new kind of software tool company. DownStream’s post-processing tools address one of the most unpopular parts of the design process: documentation. DownStream's CEO Rick Almeida discusses some of his firm’s marketing and sales methods, the trends that he sees, and the influence of the Internet on marketing.
Resins: Five Essentials to Achieve the Right Cure
Last month, I looked at some of the critical things you need to consider before selecting your resin. Of course, when it comes to the choice and application of resins, there’s a lot of information to take in, and over the following months I hope to distill this and provide some useful tips and design advice that will help you in your quest for reliable circuit protection.
Sunstone Circuits Makes Shift in Strategy, Offerings
Sunstone Circuits, the Oregon-based online vendor of quickturn circuit boards, has recently made a shift in capabilities that will enable a move into the RF and microwave space. At PCB West, Publisher Barry Matties caught up with Sunstone’s David Warren, and they discussed details of this change and how they plan to approach such a competitive marketplace.
Leo Lambert Discusses EPTAC’s Evolving Mission
This month we’ve been dealing with challenges related to being a great manager and a great leader. One of the biggest problems a manager faces is training—getting employees trained, and keeping them current on constantly changing technologies. I asked Leo Lambert, VP and CTO of EPTAC, what his thoughts were on the subject of leadership, and more specifically, what strategies EPTAC embraces with regard to training—both initial and ongoing.
Altium ActiveRoute Debuts at PCB West: Routes Under One Second Per Connection
While at PCB West, Judy Warner had the chance to sit down with Charles Pfeil of Altium and learn more about their exciting new tool, ActiveRoute, that was introduced and demonstrated during PCB West 2016. She also learned a bit of background about Pfeil, who is a living history lesson in PCB design.
Sensible Design: The Little Guide to Resins
I would like to start this series of columns by going back to basics, questioning the core rationale for potting and encapsulation with resins, their fundamental chemistries and how each resin type differs one from the other—indeed, how their individual properties can be exploited to maximise performance under a wide range of environmental conditions.
John Cardone on Designing Flex for Spacecraft
If you watched footage of the Mars rover driving all over the red planet, you’re familiar with some of John Cardone’s handiwork. He’s been designing rigid, flex, and rigid-flex circuitry for spacecraft since he joined JPL in the early ‘80s, and he’s worked on some of the more ground-breaking flex circuits along the way. Now John runs his own design service bureau, JMC Design Services, and he continues to design circuitry for things that blast off. I caught up with John recently and asked him to give us the straight scoop on designing boards for spacecraft.
Mike Creeden: Care and Training of Your Designers
The I-Connect007 team recently visited San Diego PCB Inc. and received a warm welcome from CEO Mike Creeden and his youthful-looking (relatively speaking) team of designers. Creeden spoke with Barry Matties and Judy Warner about what it takes to run a successful design service center, how to properly care for the PCB designers of today and tomorrow, and why IPC’s design training is paramount when training a new designer.
Transline Technology is Bullish on Design Engineers
At the International Microwave Symposium, I met with Chris Savalia, vice president and co-owner of Transline Technology. We discussed the California-based fabricator’s philosophy, the challenges of the RF and microwave markets, and the need to engage with young design engineers now.
The Many Voices Over the Past Year
In line with our "Voices of the Industry" theme this month, we're publishing this handy index of all of the interviews we've conducted over the past year with the movers and shakers, managers, entrepreneurs, and and rank-and-file designers and design engineers. In case you missed them, here's another bite of the apple, alphabetized by interviewee's last name. Enjoy!
Designing for Profitability: Don’t Over-Materialize
John Bushie, applications engineering manager at American Standard Circuits, spoke with Barry Matties recently about how designers can avoid over-materializing. He also outlined the benefits of designing for profitability.
Making Digital and Analog “Play Nice” at Peavey
Most guitarists have owned a Peavey Electronics amplifier or instrument at some point in their lives. Peavey originally drew accolades for their line-up of high-quality, budget-friendly products. Now the company also develops high-end instruments, amps, and live sound equipment. Peavey was also the last major American musical equipment maker to have product manufactured overseas. I met with Tom Stuckman, an electrical engineer at Peavey, during NAMM and asked him about the technical challenges he faces and what it’s like working at Peavey.
Designing with Fine Lines and Features
Albert Gaines is the owner and senior PCB designer at HiGain Design Services in Norcross, Georgia. He’s been a PCB designer since 1981; he's designed a variety of boards in that time. I asked Albert to talk about some of the finer lines and features that come through his shop, as well as some design techniques for boards with tight tolerances.
Taylor Guitars Protected with Analog, RF Circuitry
Trenton Blizzard is an electrical engineer at Taylor Guitars and part of the team that developed the TaylorSense shock and climate change protection system. At the NAMM show, Trenton spoke with me, along with Editors Dick Crowe and Dan Feinberg, about this new device, and what it’s like being an electrical engineer for a “woodworking shop.”
The Importance of Design for Profit (DFP)
In this interview, Interconnect Design Solutions’ Mike Brown and I took a few minutes during the recent Geek-A-Palooza event to discuss the importance of material selection and designing for profitability, how automation affects the design process, and the future of the design community.
Changing the World of PCB Rapid Prototyping
Tony Tung is a recent graduate from Taiwan who has come up with a new way for PCB designers and makers to create breadboards using printed paper circuits. I caught up with Tony at the recent San Mateo Maker Faire and sat down with him to learn more about this project.
Rogers’ John Coonrod on Insertion Loss
John Coonrod of Rogers Corporation gave a keynote presentation at the recent Geek-A-Palooza trade show, concentrating on printed circuit board fabrication’s influences on insertion loss. I sat down with John to learn more about his presentation and what OEMs and designers need to be aware of to avoid insertion loss.
Romanian Electronics Industry Celebrates 25th Anniversary of TIE
The high point of the Romanian TIE event was a competition among the students to design and layout a circuit for a specific product meeting to the maximum extent possible a long list of design and product requirements. The students had four hours to deliver a design which was then evaluated by a team comprised of a university instructor and a seasoned industry engineer.
DownStream: What a Long EDA Trip it’s Been
No doubt about it: DownStream Technologies co-founder Joe Clark is an EDA veteran, with a history that dates back to the very beginning of EDA tools through the merger madness of the late ‘90s and beyond. I sat down with Joe during IPC APEX EXPO, and asked him about some of the changes he’s seen, and the direction of DownStream as it enters its 15th year.
Design Automation Tools, Today and in the Future
Kelly Dack has been designing PCBs for over three decades, at OEMs of all kinds. Now a PCB designer with a Washington state contract manufacturer, Kelly enjoys waxing philosophic about PCB design and design automation in general. I asked Kelly about the direction EDA tools are headed, and whether he’d like to see more control, or more automation in his PCB design tools.
Designers and Design Engineers: Two Sides of the Same Coin
Andy and Sue Critcher have been the lead designers at Total Board Solutions Limited, a UK-based design bureau, since its founding in 1998. I asked Andy to share his opinion about the friction between some PCB designers and their engineers, and what can be done to improve communications between these groups.
EMA is Bullish on Data Management
EMA Design Automation has evolved over the years, from a typical Cadence Design Systems VAR to a distributor that functions more like a part of Cadence. During DesignCon, I met with Greg Roberts, director of marketing for EMA, and asked him to discuss the company’s focus on data management tools, and why he’s giving away certain OrCAD tools.
RTW IPC APEX EXPO: HDP Users Group Update with Jack Fisher
Jack Fisher, technical director for the High-Density Packaging Group, discusses the latest projects that the consortium is focusing on. He explains that member companies have full access to all of the R&D data that is developed. One of the group's most interesting current efforts involves optoelectronics.
IPC APEX EXPO: Isola Introduces New Products, Increases R&D
Ed Kelley, VP of global technology, sits down with Guest Editor Dan Beaulieu at IPC APEX EXPO to discuss the company's plans for the future. The company is launching new low-loss laminates and increasing its R&D activities around the globe. He also explains why Isola often works with designers at OEMs.
IPC APEX EXPO: Gary Carter on First Board Manufactured With IPC-2581B
Gary Carter, senior manager of CAD engineering for Fujitsu Network Communications, discusses the first board fabricated and assembled using IPC-2581B. This 20-layer board features 21,000 component pins and 15,000 holes, with controlled impedance on all layers. He also gave a presentation on IPC-2581B during the Design Forum.
IPC APEX EXPO: Electrolube to Educate PCB Designers on Coatings
Phil Kinner, technical director of coatings for Electrolube, discusses a paper on condensation testing that he presented at IPC APEX EXPO, and his plans to educate PCB designers about conformal coatings to help them avoid problems during manufacturing.
IPC APEX EXPO: Prototron Works with Customers to Stay on Top
Prototron Circuits Operations Manager Mike Graves explains how his company's focus on customer service, including helping with PCB designs, has made Prototron "America's Board Shop." He also discusses their expansion into flex and HDI technology, and their efforts to achieve AS9100 certification.
IPC APEX EXPO: Clyde Coombs Discusses the New Printed Circuits Handbook
In this interview that was shot during the IPC APEX EXPO 2016 in Las Vegas, Nevada, Clyde Coombs discusses the latest edition of the Printed Circuits Handbook, which was published this week. The seventh edition, co-edited with Happy Holden, includes new sections on supply chain management and PCB design, with a chapter on EDA tools by Design007 Editor Andy Shaughnessy.
What’s New at DownStream?
Since its founding in the uncertain days of 2002, DownStream Technologies has made a name for itself with its line of PCB design post-processing tools. Founder Rick Almeida gives us an update on the latest innovations at DownStream, and he discusses some of the challenges and trends he sees in the PCB design segment.
IPC APEX EXPO: Glenn Oliver on His IPC 'Best Paper' on High-Frequency Materials
Glenn Oliver of DuPont discusses his award-winning paper, “Round Robin of High-Frequency Test Methods by IPC-D24C Task Group." Co-authors include Jonathan Weldon of DuPont, John Andresakis of Park Electrochemical, Chudy Nwachukwu of Isola, John Coonrod of Rogers Corporation, David L. Wynants of Taconic Advanced Dielectric Division, and Don DeGroot of Connected Community Networks. The paper looks at high-frequency offerings from a variety of materials providers.
The Key to Understanding Industry 4.0: Show, Don’t Tell!
At the recent productronica event in Germany, Mentor Graphics set up a racecar track in their booth. In an interview with I-Connect007, Michael Ford, senior marketing development manager at Mentor's Valor Division, explains why it's a perfect analogy for understanding Industry 4.0.
Rogers Scales up Production and Integrates Arlon Range
Editor Pete Starkey interviews Rogers European Sales Manager John Hendricks at productronica 2015. Hendricks updates us on Rogers’ acquisition of Arlon, and explains how the Arlon products are complementary to Rogers’ existing materials.
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