Time to Market: You Get What You Pay For

There is an old saying that goes, “You get what you pay for.” This is especially true when it comes to our industry. Often, we get calls from customers who left us and were attracted to the lure of lower-priced PCBs. They saw one of those bargain-basement ads and decided to give them a try. Most of the time, they are seriously disappointed with the results.

When they try to tell me what happened, I usually stop them because one of my strongest personal rules is never to knock the competition—especially when it comes to people selling exactly what they do. These companies are providing what they say they are selling—functional PCBs that work. It is up to the people who buy from them to understand that they are going to get what they pay for. You can’t buy a Miata and then complain that it is not a Ferrari. It’s as simple as that.

On the “A” side of that record, what is a great product, what is a great PCB, and what is extraordinary service? Here are eight characteristics of a great PCB supplier.

1.  No junk in, junk out: They carefully review your data package to make sure that your PCB not only manufacturable but the best that can be produced. You should never complain that your PCB fabricator is asking too many questions. They have your best interest at heart.

2. Strong communication: Speaking of asking questions, one of the best characteristics of a great PCB supplier is keeping in constant communication with their customers. Whether they are going through the data package, or they find something wrong and are going to be late, they will communicate all critical information to their customers. That’s how you know you are in good hands.

3. Expertise: You are certainly an expert when it comes to your products, but probably not when it comes PCBs. That’s when a great PCB supplier is valuable. They are not only your PCB vendor, but they are also your PCB expert—someone you can count on to make sure you are designing and producing the best PCB’s money can buy.

4. Production-quality PCBs: Often, when you go with lower-priced PCBs, they will give you functional boards. This will work if you are in the proof-of-design stage, where you just want to see if the boards will work. But if you are building true prototypes and pre-production boards that will prepare you to manufacture the boards in production, then you need a supplier who is going produce the same boards for prototyping that you will manufacture in volume.

5. Follow-through: A great PCB will never leave you hanging. Even after your boards are received and are in your product, they will follow up to make sure everything is working. They will be there for you all through the use of the product.

6. Trustworthy: A good PCB vendor will help you with your needs, including your future needs. If you are developing a new product, for example, they can help you with that development. They can make sure that the PCBs that you are designing are the absolute best, most efficient, most manufacturable, and most economical PCBs you can get.

7. Generous partnerships: You can count on good PCB vendors being in your corner. They will look out for you. They are in business to please you, the customer, and they will always go to great lengths to ensure that you are getting the best products not just today but in the future as well. They know that if your company is successful, they will be successful, and they will always invest time and effort in helping you be successful. In many cases, they will even help repair boards you received from someone else if that will help you out. Imagine that.

8. Complete satisfaction guaranteed: A great PCB vendor will always want you, the customer, to be delighted with their products and services. They want you so happy that you will want to brag about doing business with you. They will go to any length to make sure you are satisfied with all that they do for you.

It always comes down to what I said before: You get what you pay for. With a solid and trustworthy PCB supplier, you can count on always getting outstanding service and more.

Imran Valiani is an account manager at Rush PCB. He can be reached at imran@rushpcb.com.

Back

2020

Time to Market: You Get What You Pay For

11-25-2020

There is an old saying that goes, “You get what you pay for.” This is especially true when it comes to the electronics manufacturing industry. What is a great product, what is a great PCB, and what is extraordinary service? Imran Valiani details eight characteristics of a great PCB supplier.

View Story

Time to Market: How Fast Do You Really Need It?

10-29-2020

There is no doubt that in this fast-paced world of innovation and time to market, speed is one of the most important aspects of making your products and company successful. Imran Valiani shares four actions that can be taken pre-manufacturing to cut down the critical need for speed at the manufacturing level.

View Story

Time to Market: 12 Characteristics of NPI Suppliers

09-24-2020

When trying to get a new product to market, time can be the most important factor when it comes to its future success or failure. Imran Valiani details 12 characteristics you should look for when choosing and developing a long-term working relationship with that right new product introduction (NPI) supplier.

View Story

Time to Market: 8 Ways to Know Your Customer Better

08-20-2020

Now is the time to go the extra mile in getting to know your customers, what they need, and how to help them solve their problems and challenges. Imran Valiani shares eight ways to know your customer better.

View Story

Time to Market: It’s Not All About Money

07-30-2020

When you consider the true value of getting your product built swiftly enough to make your required date, you come to realize that it’s not all about the money. After all of the planning, scheduling, and marketing you’ve done, Imran Valiani explains what could happen if you don’t get your product on time.

View Story

Time to Market: It’s Crunch Time!

06-25-2020

After sharing a crunch-time scenario, Imran Valiani emphasizes the importance of solid communication on getting to market on time—especially if you're not using a one-stop-shop for design, fabrication, and assembly.

View Story

Time to Market: 10 Guidelines for NPI Projects

05-21-2020

With everything going on right now, people are looking for solutions—especially fast solutions. Imran Valiani shares 10 guidelines for working with your NPI supplier to make sure that you get your new, innovative, and in some cases, life-saving products to market quickly and efficiently.

View Story

Time to Market: Time to Market Now More Critical Than Ever

04-23-2020

As inventors come up with new devices and equipment that can directly save lives when they are placed in the hands of the medical professionals who are treating COVID-19 patients, it is up to the PCB and PCBA industry to support those companies. Imran Valiani provides five actions to help customers get to market with their new products as rapidly as possible.

View Story

Time to Market: Handling the Precarious Global Supply Web

03-26-2020

The rush is on. As the world changes moment by moment, more and more companies are going to need to have their new product lines developed faster than ever. As the global supply web shuts down—or at least gets closed off in some areas of the world—companies, especially OEMs, are having to scramble to find alternate solutions for building their products. However, Imran Valiani explains how there is a way to countermand these challenges: using trusted sources.

View Story

Time to Market: Total Concept—A New Kind of Business Whose Time Has Come

02-27-2020

Customers used to have enough time to go just about anywhere to get their concept to reality projects completed. They could go to the East Coast for design, the Midwest to get their boards fabricated, and the West Coast for assembly. Nowadays, companies want to have a supplier that controls it all and is nearby so that they can meet with their vendors daily or more frequently to ensure that everything is going according to plan. This is especially critical when it comes to projects that are truly in development and will need a number of revisions.

View Story
Back

2019

Time to Market: The Complete Solution—Fabrication and Assembly in Five Days

12-05-2019

The future is here. More and more companies are turning to the complete synergistic solution, seeking companies who can provide PCB fabrication and assembly in just a few days, some in as little as five days. Imran Valiani shares five items to consider when choosing a total concept supplier.

View Story

Time to Market: Partnership Is a Two-way Street

11-21-2019

The best way—and really the only way—to get the most from both your PCB vendors and others is to treat them as an extended part of your company. Bring them into the family, so to speak. And the better you treat your vendors, the better they will perform. I know that’s not the most complicated thing to say, but it is often not an easy thing to do. You have to intentionally choose companies to partner with as vendors, and then intentionally work to create a bond of trust with them consistently throughout the relationship.

View Story

Time to Market: The Importance of Timely NPI

10-09-2019

In this new column from Imran Valiani plans to address ways to get products to market as quickly as possible.

View Story
Copyright © 2020 I-Connect007. All rights reserved.