The Shaughnessy Report: Voices of the Industry


Reading time ( words)

It’s good to switch things up. This month, we did just that.

Most issues of The PCB Design Magazine focus on technical challenges that our readers are facing, or will be facing soon. It is a technical magazine, after all. And other times we delve deeper into more high-level problems that can affect your job, such as upcoming legislation or onshoring.  

But in the end, this magazine is for you. One day, we editors started thinking, “What if we asked the readers to talk directly to us, and tell us what’s on their mind?”

So, in a survey, we asked readers like you to share some of your thoughts about PCB design, design engineering, and the electronics manufacturing industry in general. We even provided a few helpful “trigger” statements to get your brains firing right, including, “If they would just do this…” and “If I were in charge…” But my favorite has to be “This is really stupid, but we do it all the time…” Haven’t we all made one of these statements at some point in our professional lives? 

The result is this issue, Voices of the Industry. This issue is a snapshot of the PCB design community—a look at where we are now, and what challenges and opportunities you all are facing.  

Your replies were all over the map. Of course, as journalists, we are drawn to your complaints and challenges—our publications exist to help you address these challenges. And you were not shy about sharing your complaints, that’s for sure! It’s funny to see how designers’ main complaints haven’t changed much in the years that I’ve been covering this segment.

But if this issue is any indication, you all are pretty upbeat about your careers, if not your current company. You may not like everything about your job, but you all seem to really love what you do. And how many people can honestly say they love what they do?

To read this entire article, which appeared in the August 2016 issue of The PCB Design Magazine, click here.

Share

Print


Suggested Items

EMA: Cadence Moves Simulation Further Up in the Design Cycle

03/15/2019 | Andy Shaughnessy, Design007 Magazine
Cadence Design Systems recently integrated more of its Sigrity capabilities into the front end of its PCB design tools. During DesignCon, Chris Banton of EMA Design Automation spoke with me about how this drive for “model-less analysis” benefits the PCB designer who can now access signal and power integrity, DFM, and electrical rule checking functionality early in the design process and have fewer issues later.

Words of Advice: What are Your Biggest Design Challenges?

03/11/2019 | Andy Shaughnessy, Design007 Magazine
In a recent survey, we asked the following question: What are your biggest design challenges? Here are just a few of the answers, edited slightly for clarity.

Todd Westerhoff Discusses His New Position and Much More

03/07/2019 | Andy Shaughnessy, Design007 Magazine
At DesignCon, I met with our old friend Todd Westerhoff, a veteran signal integrity engineer. Todd joined Mentor, a Siemens Business, since we last spoke. We discussed his new job responsibilities, his drive to get more designers and engineers to use SI tools, and the increasing value of cost-reduced design techniques versus overdesigning PCBs.



Copyright © 2019 I-Connect007. All rights reserved.