EMA Design Automation Connecting the Data with Arena PLM Software


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Dack: What does this mean for the customer?

Banton: Having access to relevant data is key. Knowing what you need to know when you need to know it allows you to do your job better, and that's really what we're doing—getting people access to the data they need when they need it in a format that they're comfortable with and that they can work with. 

Dack: As a Cadence reseller, is this one of the ways that you add value to that customer relationship?

Banton: EMA is pretty unique in how we approach this, and to some extent, how Cadence lets us approach it. We have a great relationship with the Cadence R&D team. We work with them to create products that we either develop or Cadence releases within our market. We are a value-added reseller with a heavy emphasis on value-added.

Dack: You mentioned the customers that are tapping into this PLM. How many customers do you have tapping into PLM?

Chris_banton.jpgBanton: That’s difficult to say, but it’s a significant percentage. We see a number of different PLM systems in use out there, but when we're talking to new start-up companies, Arena comes up again and again. It's appealing to these companies because it’s a full featured cloud-based solution with quick start-up time.

Dack: Is it a worldwide presence of customers?

Banton: Arena does have a worldwide presence with customers in seventy-nine countries. They certainly have a strong customer base in the U.S., which fits with us because our customer base is North America as well. There is nice synergy there. 

Dack: Anything else you want to share?

Banton: Mostly we’ve talked about managing component data in PLM and ECAD, but there is the general concern about how engineering manages all of their data in the ECAD space. To be a bit critical to my industry, the electrical space has gotten a little behind everyone in this respect. 

MCAD has had revision control and other data management for a long time and we're seeing customers wonder what's going on. "Why can't I do this for my electrical design? ECAD has the same problems they have on the mechanical side—I'm constantly making changes, I have files everywhere, simulation profiles, models, they're all interrelated and I need to manage them."

We're really seeing customers understanding, "I need to get control of my data," because there are some serious problems that you can have that aren't related to how well the board is designed electrically. We're going to be very active in the PCB data management space going forward this year. 

Dack: Chris, it all sounds clear. Thank you for speaking with me today.

Banton: You’re welcome. Thank you, Kelly.

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