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The Shaughnessy Report: PCB West a Good Omen for 2014
November 26, 2013 |Estimated reading time: 1 minute
It had been a few years since I last attended PCB West, but the show has been growing steadily over the past few years. I’m glad I went this year. It’s always great to see old friends and meet new ones.
This event kicked off with the Zuken party. The company plans to spend millions expanding its presence in North America, starting with a new Silicon Valley office, and they held a poolside party at the Hyatt Regency Santa Clara. The weather cooperated, and a talented jazz band set the mood for the night.
Zuken showed off some of their customers’ products: A Fiat 500 and a few Zero electric motorcycles were parked around the pool, bracketing a great sushi selection. Customers and potential customers mingled throughout the night; Zuken has been encouraging direct communication between non-customers and customers, so potential users can get information about Zuken’s tools first-hand.
Speakers included Zuken COO Jinya Katsube, GM of Zuken Americas David Gullickson, and Synopsys CEO Aart de Geus, who discussed the companies’ partnership. And Senior Technical Marketing Manager Humair Mandavia detailed the future of the Silicon Valley office, which he will be heading up.
The exhibition opened on Wednesday, and attendees jammed the aisles for much of the day. I didn’t see any real dead times, though traffic did slow down after lunch. At 5:00 p.m., EMA Design Automation turned on the margarita machine, Altium got the beer and wine flowing, and the place was packed again. Read the full column here.Editor's Note: This column originally appeared in the October 2013 issue of The PCB Design Magazine.