-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueOpportunities and Challenges
In this issue, our expert contributors discuss the many opportunities and challenges in the PCB design community, and what can be done to grow the numbers of PCB designers—and design instructors.
Embedded Design Techniques
Our expert contributors provide the knowledge this month that designers need to be aware of to make intelligent, educated decisions about embedded design. Many design and manufacturing hurdles can trip up designers who are new to this technology.
Manufacturing Know-how
For this issue, we asked our expert contributors to share their thoughts on the absolute “must-know” aspects of fab, assembly and test that all designers should understand. In the end, we’re all in this together.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - design007 Magazine
Polar Takes on China's Test Equipment Counterfeiters
January 28, 2015 | Barry Matties, I-Connect007Estimated reading time: 4 minutes
Recently, while in China, I had the opportunity to talk with Jonson Jiang, country manager of Polar Instruments (China), about the firm’s operations in China.
We discussed the company’s latest impedance test equipment offerings and the challenges Polar faces in China, including companies that create counterfeits of their testing equipment. Can legitimate companies rely on China’s government to fight counterfeiting?
Barry Matties: Hi, Jonson. Thanks for talking with us. How do you see the market currently?
Jonson Jiang: The market has been fine for us. Previously, more so in the PCB sector, companies only tested for impedance, but now that companies use high-frequency technologies for their products, they need to test for impedance and for loss. It’s currently very popular in the testing market to assess loss and this idea first came from Intel.
Matties: So your test products help customers in that regard?
Jiang: Yes. For Polar, our main products are for PCBs and PCB assemblies. The testing machines include the controlled impedance test system and the insertion loss test system.
Matties: When you look at the market in China, do you see it going up, or is it flat?
Jiang: I see it going up a little, but not much. Nowadays, we've been finding more business as we look toward the interior of the country--it's a new area we've been exploring and finding potential customers.
Matties: How many PCB shops use your products here in China?
Jiang: More than 200.
Matties: When you sell to shops, do they buy one or two, or do they buy many?
Jiang: It depends on the size of the shop. Some small shops only buy one and that's enough, but bigger companies will buy more than 30 units.
Matties: Wow, that's good. Those are good sales numbers.
Jiang: Yes. We not only sell the machine, but we can provide service after the sale. Many of our customers appreciate that service.
Matties: So you provide strong support afterwards?
Jiang: Yes, a lot of the sales that we have made here have been because of the services we offer. Mostly, the customers are from South and East China, but also one or two from inner China—it is a big new market there.
Matties: How much do you expect your business to grow in the coming year?
Jiang: Next year, we hope to increase business by 20% and, as I’ve mentioned, some of that new business will come from the East and Inner China. South China is still strong and stable, but we see it staying at the same level. In China, our main problem is the many [illegal] copies of software.
Matties: So many people use pirated software. Is there any way you can stop that?
Jiang: We have many different ways of stopping it, but the government and law enforcement have not helped us.
Matties: Has anyone tried to copy and sell your machine?
Jiang: Yes. We've come across some copies of our machine. The size and the outside of the machine were very similar to ours. It’s a big problem in China.
Matties: How do you combat that?
Jiang: Our technological support helps because we upgrade our machine and software very frequently, every year.
Matties: That's good, but you're saying the Chinese government doesn't help you and you can't stop people from stealing your technology?
Jiang: We have contacted the company via lawyer, but it's no use.
Matties: Do they exhibit their product at trade shows?
Jiang: Yes.
Matties: So, you have equipment that's been copied, and it’s competing with you at a trade show?
Jiang: Yes. Sometimes we take a photo and send it to a lawyer, but the lawyer says we must have more info than a photo to sue the company. It's very difficult for us to get the proof.
Matties: Do they sell the machine at a lower price than yours?
Jiang: Yes, very low…maybe half the price of our machine.
Matties: It must be tough to compete against these counterfeit companies, isn’t it?
Jiang: We know some customers come to us as a PCB shop and buy machines just to copy our design and software. Later, we saw one machine that had the same sale number as the original—only the outside, the face, of the machine had been changed. The rest was the same with the exact same software. Ten years ago, sales in China were very good; the price was high and the sales frequent. There wasn't any trouble with copying in China at the time, but now it is much different. We know, though, that we have the market. The big companies that need our testing equipment—companies from Taiwan, Hong Kong, and the U.S.—cannot use the copied machines, because they know it will be a lot of trouble for them in the end. Our product is not a simple impedance/loss testing machine, and since Polar is a member of IPC, Polar must follow IPC regulations. These counterfeit machine companies do not.
Matties: Thanks for sitting down with us. Best of luck in the future.
Jiang: Thank you.
Suggested Items
PCBflow Helps Designers Choose Best Manufacturer for the Job
03/28/2024 | Andy Shaughnessy, Design007 MagazineI recently spoke with a few technologists who have first-hand experience with PCBflow: Susan Kayesar, technical product manager with Siemens; Evgeny Makhline, CTO of Nistec, a CEM based in Israel; and Peter Tranitz, senior director of technology solutions and leader of the IPC Design Initiative. They explain how PCBflow functions, from the designer’s and manufacturer’s viewpoint, and how this database helps break down the wall between these stakeholders.
ASMPT to Exhibit Smart Manufacturing at IPC APEX EXPO 2024
03/27/2024 | ASMPTWith its innovative, data-driven Intelligent Factory concept and a comprehensive hardware and software portfolio around SMT production, market and innovation leader ASMPT will be a major presence at the IPC APEX EXPO 2024, the industry’s main event in California.
Mycronic to Showcase More Versatile, High-productivity Assembly Solutions at IPC APEX EXPO 2024
03/27/2024 | MycronicMycronic, the leading Sweden-based electronics assembly solutions provider, will continue to respond to growing customer demand for high-flexibility, high-productivity solutions for zero-defect PCB assembly at IPC APEX EXPO 2024 in Anaheim, CA on April 9 - 11.
TRI Launches New Advanced Packaging 3D CT AXI Solution
03/26/2024 | TRITest Research, Inc. (TRI) proudly announces the launch of the SEMI 3D CT AXI solution, TR7600F3D SII Plus, marking a paradigm shift in precision and reliability for high-reliability electronics manufacturing, such as the Advanced Packaging Industry.
Blackfox Ready for IPC APEX EXPO 2024
03/26/2024 | Andy Shaughnessy, I-Connect007Blackfox Training Institute offers IPC-certified training for a myriad of PCB assembly techniques and standard certifications. With many technologists beginning to eye retirement, this training is at a premium. I recently spoke with Jamie Noland, director of training and education for Blackfox, about the company’s latest educational efforts, and his plans for the upcoming IPC APEX EXPO, where Blackfox will be exhibiting.