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It's Only Common Sense: Selling APEX
April 7, 2010 |Estimated reading time: Less than a minute
It never fails. At every trade show, you see exhibitors with booths manned by staffers who are busy reading newspapers, eating, or having deep conversations, while potential customers walk right by. There's an entire cottage industry devoted to studying the behavior of trade show attendees, and for good reason - a lot of companies don't know how to market themselves effectively at trade shows.
This week, Dan Beaulieu has a series of columns on the best way to market your company at a trade show like IPC APEX Expo. Click here to listen.