I-Connect007 Editor’s Choice: Five Must-Reads for the Week


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We’re seeing an increase in optimism as more people are vaccinated and states under lockdown begin flipping open their shutters. This positive outlook is spreading, albeit slowly.

There’s a lot going on in the industry, and we see this reflected in this week’s Top Five picks. One contributor makes the case for another Roaring Twenties, this time led by Industry 4.0.  IPC APEX EXPO is making a big impression, even virtually, as the top technical papers are announced. North American PCB numbers are up year-on-year, but with a caveat. Siemens EDA has a new website that unifies the different organizations under one umbrella. And columnist Christine Davis shares a story in which one customer left her with “nothing to lose, and everything to gain.” You may find yourself cheering for Christine as she goes “Network” on a customer that keeps ghosting her.

Best Technical Paper at IPC APEX EXPO 2021 Selected
Published February 25

IPC APEX EXPO gets under way, virtually, in 10 days. In the meantime, let’s congratulate Sarah Czaplewski, Roger Krabbenhoft and Junyang Tang of IBM for taking home the Best Technical Paper award for “Signal Integrity, Reliability, and Cost Evaluation of PCB Interlayer Crosstalk Reduction.” The paper will be presented on March 11; you know that designers and design engineers will love this.

Her Voice: Nothing to Lose and Everything to Win
Published February 24

The number of views that an article gets in the first 48 hours are a great indication of its “magnetism.” If an article takes off in the first two days, we know that readers were moved as much by emotion as job-related curiosity. This SMT007 column by Christine Davis lifted off like a rocket; I can picture all of our readers cheering when she slams down a file folder and asks a customer to explain what the hell is going on. This is definitely a hot column.

Siemens EDA Launches New Home Website
Published February 23

Siemens EDA has a brand-new website, https://eda.sw.siemens.com, marking the official end of the Mentor name. Siemens EDA, formerly Mentor, A Siemens Business, is now part of Siemens Digital Industries Software. We’ll all have to stop calling the company Mentor, but knowing my colleagues in the industry, that probably won’t happen overnight.

Predicting a ‘Roaring Twenties’ Innovation Boom
Published February 24

The decade didn’t start off too well, but freelance writer and supply chain specialist Hailey Lynne McKeefy believes that we may be about to experience years of growth and innovation. As the pandemic subsides and Industry 4.0 and smart processes take hold, are we due to experience the Roaring Twenties 2.0?

North American PCB Shipments Up 4% in January 2021
Published February 26

We have some good news and some bad news about January’s North American PCB shipments: They’re up 4% over the same period a year ago, but down 16% from December. As IPC’s Shawn DuBravac explains, some of this slowdown is due to the semiconductor shortage. I think we’re due for an uptick in the next few months!

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Altium Invests in Future Designers

04/13/2022 | Andy Shaughnessy, Design007 Magazine
While at IPC APEX EXPO, I stopped by the Altium booth to visit with Rea Callender, vice president of education at Altium. Rea shared information about the company’s recent design competition for students around the world, as well as a new curriculum that is drawing interest from some unique locations.

Setting Goals for Your PCB Design Education

03/30/2022 | Andy Shaughnessy, Design007 Magazine
For our March issue of Design007 Magazine on planning your design education, we spoke with Bill Brooks of Nordson ASYMTEK, a long-time PCB designer, CID instructor, and fantastic sculptor. He is also one of the first to ever teach standalone PCB design courses in a college. After he earned his certification to teach the IPC CID workshops, Bill served as an adjunct instructor at Palomar College near San Diego, teaching beginning and advanced PCB design classes for 10 years. I asked Bill to share his thoughts on setting up a PCB design education career plan, and the need to stay on top of your game as a PCB designer.

RF and Microwave: No Black Magic

03/15/2022 | Andy Shaughnessy, Design007 Magazine
I caught up with Ben Jordan after his class on RF and microwave at IPC APEX EXPO. Ben, an electrical engineer, explained how sitting through previous classes on this topic led to him developing his own class. “I wanted to bridge the gap,” he says, “with a class that makes the material approachable and teaches the intuitive nature of fields and waves and how they work in circuit boards.”



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