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A new video from IPC, the global electronics manufacturing association, shows viewers the many ways “our lives and our communities depend on electronics” and invites them to learn more about “the crucial industry that’s at the heart of the modern world.”
The 90-second video features a series of evocative vignettes in which electronics-based devices and systems are making people’s lives safer, healthier, more connected, secure, and fun. The video also demystifies electronics technology by comparing it to the workings of a lightbulb and showing animations of the hard wiring inside consumer devices. The video is free of technical jargon and aims to help tech-centric IPC connect on a gut level with non-industry audiences such as policymakers and educators.
“We want people to take notice of things they’ve always taken for granted and be more curious about this critically important industrial sector,” said Chris Mitchell, IPC vice president of global government relations. “Part of our job in representing the industry is helping people understand what we do and why it matters, and this video is an effort to do that in language and pictures that will resonate with everyone.”
IPC will promote the video to targeted audiences in a campaign spanning YouTube, LinkedIn, Twitter, Facebook, e-mail newsletters, online presentations, and in-person meetings. IPC members are being encouraged to share it with their coworkers, friends, families, elected officials, and local educators and community leaders.
IPC’s embrace of a more people-centered message began last year with its award-winning “Start with the Standards” campaign, which linked IPC’s industry standards program with images of “those who mean the world to us,” including a baby in an incubator; a child in car seat; and a man in an MRI machine.
Most recently, IPC published new data showing that the electronics manufacturing sector supports more than 5.3 million American jobs, pays above-average compensation, and provides critical equipment and inputs to other key sectors including healthcare, transportation, and aerospace.
Nolan Johnson, I-Connect007
The big news in the industry this week was the new bill introduced to the U.S. Congress in support of the PCB manufacturing industry. The Supporting American Printed Circuit Boards Act of 2022, which was introduced by Reps. Anna Eshoo (D-CA) and Blake Moore (R-UT), incentivizes “purchases of domestically produced PCBs as well as industry investments in factories, equipment, workforce training, and research and development.” The bill is a PCB-oriented complement to the semiconductor-oriented CHIPS Act of 2021.
Jeff Brandman, Aismalibar North America
Heat has been a significant concern in electronics since the beginning of the electronics age when hot glowing vacuum tubes were first used to receive and transmit data bits. The transistor and integrated circuit effectively solved that basic problem, but increases in integration resulted in increased concentration of heat, exacerbated by relentless increases in operating frequency. While improvements in electronics technology have been able to mitigate many thermal issues at chip level thanks to improved semiconductor designs devised to operate at lower voltages (thus requiring less energy) the thermal management challenge continues to vex electronic product developers.
Andy Shaughnessy, Design007 Magazine
It’s been a crazy week, with lots of bad news coming out of Ukraine. (I’m a news junkie by trade, but I confess that some days I just unplug from the news completely to avoid overdosing on negativity.) And, as you might have guessed, this is all having ill effects on our electronics supply chain, which is already stretched thin. This is reflected in our IPC news item that shows an uptick in PCB sales in February, but a drop in bookings YOY, in part due to the trouble in Eastern Europe. But there’s positive news in this week’s top reads. We have a NextFlex article about an innovative flexible technology called flexible hybrid electronics (FHE) and a great interview by Dan Beaulieu. We also have a column by Travis Kelly, who discusses PCBAA’s efforts to lobby for American manufacturing in Washington. And last but not least, let’s welcome our two newest columnists, Paige Fiet and Hannah Nelson, who discuss their excitement about entering this industry.