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It’s Only Common Sense: Get to Know Your Customers

03/18/2024 | Dan Beaulieu -- Column: It's Only Common Sense
No matter what business you are in, understanding your customers is crucial if you want to thrive. You must have a complete understanding of who they are, their business, and what it takes to be successful. In short, you have to see things from their perspective. Too often, we assume we know who our customers are and what they want, but without the proper research and vetting, we can be wrong, which can really send us on the wrong path when it comes to accurately providing them exactly what it is they need from us, our products, and our services.

OrCADX: High Performance That's Easy to Use

03/14/2024 | Andy Shaughnessy, I-Connect007
During DesignCon, I spoke with Chris Banton of EMA about the newest developments around OrCADX, which provides PCB designers with more design automation capability across the whole design process in an easy-to-use GUI. As Chris says, this tool is designed for agile design teams, and features an updated PCB UX, an enhanced 3D engine, SolidWorks integration, and AI for a superior user experience.

Connect the Dots: Are You Ready for 2024?

03/07/2024 | Matt Stevenson -- Column: Connect the Dots
After an eventful 2023, we are excited to begin 2024 with new partners, challenges, and opportunities. I see 2023 as one of the most exciting and significant years at Sunstone Circuits since I began my career with the organization. We joined forces with American Standard Circuits (ASC), an organization that excels in producing ultra HDI, metal-backed/core, RF/microwave, flex, and rigid-flex PCBs for diverse industries.

Dr. Jennie Hwang to Deliver Courses on AI, High Reliability at IPC APEX EXPO 2024

03/05/2024 | Dr. Jennie Hwang
Dr. Jennie Hwang will deliver two Professional Development Courses on “Artificial Intelligence Era—Opportunities, Challenges, Possibilities” (PD21), and “High Reliability Electronics for Harsh Environments” (PD7) at IPC APEX 2024 on Sunday, April 7 and Monday, April 8, respectively. Hwang, chair of the AI Committee of National Academies/DoD AI study, Panel of National AI Institute of NSF, and Committee of Strategic Thinking for Engineering Research in the Era of Artificial Intelligence of NSF, brings broad-based information and insights through an integrated perspective to the AI course.

Aven Partners with Comtree to Expand Presence Across Canada

02/16/2024 | Aven
Aven, a full-service technology provider, is proud to announce its partnership with Comtree Inc., who will serve as stocking distributor for Aven products across Canada.
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