-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueLevel Up Your Design Skills
This month, our contributors discuss the PCB design classes available at IPC APEX EXPO 2024. As they explain, these courses cover everything from the basics of design through avoiding over-constraining high-speed boards, and so much more!
Opportunities and Challenges
In this issue, our expert contributors discuss the many opportunities and challenges in the PCB design community, and what can be done to grow the numbers of PCB designers—and design instructors.
Embedded Design Techniques
Our expert contributors provide the knowledge this month that designers need to be aware of to make intelligent, educated decisions about embedded design. Many design and manufacturing hurdles can trip up designers who are new to this technology.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - design007 Magazine
Worldwide Systems Consulting: Tools, Process, People
March 28, 2018 | Andy Shaughnessy and Barry MattiesEstimated reading time: 2 minutes
In Munich for productronica, Editor Andy Shaughnessy and Publisher Barry Matties sat down with Mentor’s Jay Gorajia, director of worldwide systems consulting. Gorajia discussed Mentor’s systems consulting business, their focus on the “digital twin,” and how their acquisition by Siemens is benefitting Mentor and their customers.
Andy Shaughnessy: Jay, please give us a background on what worldwide systems consulting entails for Mentor.
Jay Gorajia: First, a little about consulting in general. Mentor focuses on many different areas, although our strength has been in the EDA market, and more specifically, the IC design, simulation, verification and validation flow, and PCB design, simulation, verification and validation flow. We are organized into four main consulting groups, two focusing on IC design, simulation, verification and DFT, one focusing on cabling design, wire harness design and services around products for design and manufacturing of wires and wire harnesses, and the group I manage, focusing on PCB design, simulation, verification and validation as well as serving electronic manufacturing business. The electronic manufacturing business came into Mentor about six years ago, with the acquisition of Valor. My group specifically focuses on PCB design, simulation, validation and enterprise data management, component engineering consulting, as well as the electronics manufacturing industry to help customers with methodology services, and services around either automating, integrating, or further leveraging the Mentor suite of tools. In short, we help customers achieve value realization from either software or equipment they've purchased.
On the PCB side, in addition to the full breadth of PCB design, component management, analysis and simulation tools, we also have a team focused on integration of PLM and integration with various other ecosystems to optimize that value chain.
We’ve embarked on a mission of the digital enterprise. The digital enterprise as a concept means we're moving to help organizations virtually ideate, simulate, and emulate, as much as possible before product designs get into the real world of manufacturing where costs are applied for real materials, for real assets, for real production and production time consumed. Since being acquired by Siemens, we are core to the strategy for a digital twin, when it comes to the electronics flow, as a key part of the digital enterprise strategy.
Shaughnessy: Tell me more about the “digital twin.”
Gorajia: A digital twin is literally a virtual version of a product and the physics-based models around it and everything one needs to do physically. A virtual product model, in which you would, in the design stages, perform all the simulation, validation, and analysis whether it's thermal characteristics, signal integrity characteristics or design for manufacturing analysis. Then, as we move into manufacturing, how can we simulate what the manufacturing environments would be? How do we design for manufacturing? How do we simulate the process engineering and manufacturing engineering for the product? What equipment is best to be run for this particular product at what time and how? What are the parameters of those and what are the constraints (cost optimization, material availability, asset availability)? Do as much of that product engineering offline as possible without tying up physical assets.
To read this entire article, which appeared in the February 2018 issue of Design007 Magazine, click here.
Visit I-007eBooks to download your copies of Mentor's micro eBooks today:
The Printed Circuit Designer’s Guide to…Signal Integrity by Example
The Printed Circuit Designer’s Guide to…Power Integrity by Example
Suggested Items
SEMI Applauds U.S. Chips Act Award for Samsung Electronics Facilities to Strengthen Domestic Semiconductor Supply Chain
04/17/2024 | SEMISEMI, the industry association serving the global electronics design and manufacturing supply chain, applauded the United States Department of Commerce’s announcement of a Preliminary Memorandum of Terms for an award under the CHIPS and Science Act to support the expansion of Samsung Electronics’ presence in Texas and the company’s development and production of leading-edge chips.
Ark Electronics Expands Global Manufacturing Factory Network in North America and Europe
04/17/2024 | PRNewswireElectronic Manufacturing Company Ark Electronics recently announced the expansion of its Global Factory Network with the addition of Electronics Manufacturing Service (EMS) capabilities in Mexico and Europe.
SIA Applauds CHIPS Act Incentives for Samsung Manufacturing Projects in Texas
04/16/2024 | SIAThe Semiconductor Industry Association (SIA) released the following statement from SIA President and CEO John Neuffer applauding semiconductor manufacturing incentives announced by the U.S. Department of Commerce and Samsung.
Report Reveals ‘True Impact’ of Manufacturing is Nearly a Quarter of UK GDP
04/15/2024 | Manufacturing Technologies AssociationManufacturing is having a far greater impact on the UK economy than first thought according to a major new report released today.
Design Community Town Hall Review
04/11/2024 | Kelly Dack, CID+, EPTACThe Design Community Town Hall took place on the afternoon of April 10, 2024. I was fortunate to attend this event, which marked an opportunity for members of some newly found design groups to get together and exchange ideas. Peter Tranitz, senior director of solutions for IPC, opened the session with a slide presentation introducing these new groups and members within the solutions department.