Much Ado About Sales and Marketing


Reading time ( words)

We all know that without a concerted sales effort there are no customers, and without customers there is no business. It is also no secret that most companies in the printed circuit board fabrication and assembly businesses have suffered from lack of sales over the years—possibly because company leaders are traditionally technologists, engineers or operations people. And these people have very little, if any interest, in the art of sales and marketing.

In fact, until recently, most companies did not believe in marketing their companies at all—figuring that if they built great products, customers would show up at their door. But times are changing and companies have been forced to focus more on their sales and marketing effort as they realize that they must find new customers and win their business if they are going to live another day.

Realizing that, we at I-Connect007 recently surveyed our readers to get a better idea of what company leaders thought about sales and marketing. We did this for a couple of reasons. First, we were curious; second, we wanted to learn more about our readers, what they need and want, and how to best help them.

We sent this survey to several sales leaders; the results were informative, at times surprising, and even a bit disappointing, especially when some of the participants reported that they had no sales and marketing plan at all. 

To read this entire article, which appeared in the December 2016 issue of The PCB Design Magazine, click here.

Share


Suggested Items

The International Paris Air Show with ASC’s Anaya Vardya

08/28/2017 | Dan Beaulieu, D.B. Management Group
The International Paris Air show is the crème de la crème of the world’s trade shows. This is the big one, where all the aircraft, airline and defense aerospace companies meet to introduce new products, discuss the future of aviation, and make deals. This year I decided to talk to my friend Anaya Vardya, ASC’s president and CEO, about the show, why he goes and what it’s like.

Must Work Well on a Team; CID a Bonus

06/07/2017 | Kelly Dack, CID+
Throughout my decades-long career in PCB design, I have been fortunate. I’ve only had to search for a job out of desperation once. I had no idea my IPC Certified Interconnect Designer credentials would come in handy when I hit the pavement. It also helped that I am known to "work well on a team." It turns out that being able to play well with others is a real plus in the PCB design community.

Selling PCB Design Services in a First-World Country

02/17/2017 | Lance Olive, Better Boards Inc.
As the business operations manager for Better Boards Inc., I see our company at the focal point for consolidation: a gathering of skilled board designers to create a center of excellence. It is at this point that we have the critical problem facing a PCB design services company: How do we effectively sell these services back to the companies that cast off their own skilled employees? How do we sell PCB design services into small companies that can barely afford the one overworked electrical engineer that they hired last year?



Copyright © 2017 I-Connect007. All rights reserved.